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Ermenegildo Zegna will host an exhibition on alternative formats in July


Ermenegildo Zegna will host an exhibition on alternative formats in July

Pitti Uomo and Milan men’s fashion week may have been canceled, but Ermenegildo Zegna is adopting a new chain to present its spring-summer 2021 collection.

The Italian luxury company said it would show in a virtual format, noting the difficult circumstances during the pandemic and using it as a stimulus to change the settings. It is also an opportunity to share what the brand creates differently.

“There is a time for everything,” said Gildo Zegna, CEO of the Ermenegildo Zegna group, in a statement. “And it’s time to think differently about the near future. “

“I have always wanted to experiment with alternative formats that can be used to communicate my creative process to an ever wider audience. The idea that this season I will present the collection with a digital tool gives me great energy and great freedom of thought, because I can finally enter the homes directly, ”said Alessandro Sartori, artistic director of the group Ermenegildo Zegna.

The announcement of the creation of the Italian luxury clothing company for men comes after the Italian National Chamber of Fashion postponed the fashion shows and presentations for men, originally scheduled from June 19 to 23, 2020.

The latest updates see the SS21 men’s presentations merging with the women’s parade season scheduled for September 22-28.

Image via Ermenegildo Zegna website

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