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PM Modi’s ‘Mann ki Baat’ has generated over 30.80 crore in revenue since 2014: Center




‘Mann ki Baat’, a monthly radio show hosted by Prime Minister Narendra Modi has generated over 30.80 crore since its inception in 2014. It peaked in 2017-2018 and generated 10.64 crore during of duration. It represented a total turnover of 7.47 crore in 2018-2019, 2.56 crore in 2019-2020 and 1.02 crore in 2020-2021.

Responding to a question for Rajya Sabha, Minister of Information and Broadcasting Anurag Thakur said that so far Prasar Bharati has broadcast 78 episodes of the program on his social media platform, All India Radio and the Doordarshan network. It is broadcast by around 91 private satellite TV channels on cable and DTH platforms across the country. When producing Mann ki Baat, Prasar Bharati uses only existing internal resources, no additional expense is required, reported Thread.

A medium for masses

It was started in order to connect the Prime Minister (PM) with the general masses. Considering that a large number of people do not have a connection to television, radio has been chosen as a medium to reach the population.

The program provides a platform for every citizen to connect, suggest and participate in governance. Over 90% of the total Indian population can be reached by radio. It is India’s most popular TV radio show, not only informs the people about various issues, but also considers and recognizes the work of people for the welfare of society.

Inspirational stories in ‘Mann ki Baat’

Prime Minister Narendra Modi has repeatedly called on people to share ideas, interesting topics and inspiring stories on Mygov or the NaMo app for the “Mann ki Baat” program.

A tea seller named Mohd. Pasha of Warangal received an invitation from the Prime Minister’s office to participate in Mann ki Baat. Pasha took out a loan from Prime Minister Atmanirbhar Bharat last year and he has used the amount effectively. During the reception of the 78th episode, Prime Minister Modi spoke of the “boat ambulance service” launched in Dal Lake by Tarik Ahmad Patloo. He started the service to help COVID-19 patients reach hospitals and spread awareness of the virus.

A specially disabled person from Kottayam, Kerala named ND Rajappan was also recognized for his commitment and gratitude to cleanliness by the Prime Minister as he addressed the nation during Mann ki Baat. Dr Shashank Joshi was also congratulated at Mann ki Baat on April 25 for his substantial involvement in Maharashtra’s COVID-19 task force.

Several other untold stories have caught the nation’s attention because of the Mann ki Baat program. In each episode, the PM points out such successes and encourages others to do better.

Solve important issues

The platform has been used by the Prime Minister on various occasions to address important issues and developments in the country. He spoke about voices for the locals and mentioned the pencil village in India. At the farmers’ protest, he spoke about the controversial laws and used Mann ki Baat as a bridge for conversation.

Amid the COVID-19 outbreak, the Prime Minister asked people to follow the guidelines of the 76th episode of the program. There are many more episodes and these certainly allow the nation to understand the government’s point of view and form an opinion accordingly.

Read also: Implementation problem: Money transferred to ineligible farmers under PM-KISAN Yojana costs government Rs 3,000 crore.




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