Chinese President Xi Jinping sent a congratulatory letter to China Media Group (CMG) on the launch of its Olympic channel on Monday, urging it to help move the construction of the Chinese sports center forward.
In his congratulatory letter on the occasion of the launching ceremony of the channel’s linear and digital platforms, Xi said the Olympic channel should tell China’s sports stories and promote Chinese sportsmanship in promoting the Olympic Movement and Olympic culture.
He called for strengthening international sports exchanges and cooperation, and promoting mutual learning between civilizations and closer ties between China and the rest of the world.
Noting that the Beijing 2022 Olympic Winter Games will begin in just over 100 days, Xi expressed hope that the Olympic Channel will continue on the right track while making innovations to present the journey of the world in an excellent way. winter sports athletes from China and around the world to improve themselves and go beyond themselves.
Xi urged the Olympic Channel to thoroughly expose the “green, shared, open and clean” concept of hosting the Games, and comprehensively manifest the new Olympic chapter of “fantastic, extraordinary and excellent” Beijing 2022.
The Chinese president also called on the newly launched channel to proactively promote healthy lifestyles and follow the development of mass sports and youth sports.
As part of the strategic cooperation between CMG and the International Olympic Committee (IOC), the new Olympic channel is the only media platform authorized by the IOC to use the Olympic name and logo on the Chinese mainland. It is also the world’s first sports channel to broadcast on both 4K Ultra HD and digital platforms.
CCTV16 will offer a 24/7 4K HD simulcast service on an open circuit satellite TV channel and will cover digital platforms such as PC, mobile apps, H5 pages, WeChat and Sina Weibo.
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