From Mr. Parscale, he added, Hes becomes a full-fledged brand on Trumps dime, and if there is one candidate who understands the value of personal branding and what’s worth it, it’s Donald Trump.
Spending is a small fraction of the millions Mr. Trump spent on Facebook, but it is still a significant sum of money in politics. The total that the Trump campaign spent on advertisements via Mr. Parscales’ Facebook and Instagram pages in the past month, for example, is more than most Senate Republicans facing reelection fighting this fall spent on the platform over the same period, including Senators Joni Ernst, Susan Collins, Cory Gardner, Martha McSally and more.
Facebook data does not immediately tell when the Trump campaign started running ads for Mr. Parscales’ Facebook page, but only about $ 37,000 of the more than $ 326,000 in ads were released before 30 May, according to records. Advertisements are paid for both by the Trump re-election committee itself and by an account shared with the National Republican Committee, called the Trump Make America Great Again Committee.
Mr. Parscales’ Facebook page was linked to his private consulting firm, Parscale Strategy, until recently; this link appears to have been removed after Mother Jones reported it last week.
It is not uncommon for a campaign to use multiple Facebook accounts to serve ads. For example, Senator Mitch McConnell, the leader of the majority, has spent about $ 61,000 on advertisements in recent months via an account called Wrong Path McGrath, attacking the Democrat who became his general election opponent Amy McGrath on Tuesday.
The Trump campaign ran ads on four other Facebook group pages: Team Trump, who saw the most expenses, Latinos for Trump, Black Voices for Trump and Women for Trump.
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