As the 2016 election approached, former President Donald Trump led cable news networks to record ratings.
At least initially, the 2024 election cycle is playing out differently.
Trump’s last ‘town hall’ appearance on Fox News on Thursday averaged just 2.78 million viewers, down more than half a million viewers from a similar appearance on the rival. CNN Cable three weeks earlier.
According to Nielsen figures reported by Mediaite, the Fox News town hall, hosted by Sean Hannity, averaged 320,000 viewers in the main 25-54 demo — less than half of the demo’s 781,000 viewers on average for the show. CNN’s primetime event on May 10.
The former president has seen a steady downward trend over the years.
As noted by Mediaite, Trump’s previous six town hall events on Fox News have drawn 5.1 million, 4.4 million, 4.2 million, 3.8 million, 3.5 million and 3.2 million, respectively. million viewers.
At CNN, meanwhile, no one seems to be bragging.
On Friday, The Atlantic published a damning portrait of CNN chief Chris Licht, who, in addition to facing crater ratings, is now facing a serious morale problem in the newsroom following the appearance of Trump in May.
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