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Biden plans $50 million ad blitz to highlight Trump's beliefs

Biden plans  million ad blitz to highlight Trump's beliefs
Biden plans  million ad blitz to highlight Trump's beliefs


President Joe Biden is wasting no time using former President Donald Trump's felony conviction to his advantage and he's spending big money to do it.

The Biden campaign announced Monday that it would spend $50 million on an advertising campaign against Trump, including a television ad that is expected to begin airing in battleground states.

And this allocated money is only for the remainder of June, which covers a critical period before the first presidential debate between the two major party candidates on June 27.

The 30-second “Character Matters” TV ad focuses on Trump's legal troubles: the 34 felony convictions in the former president's Manhattan money secrecy case, his liability for sexual assault and a judge of New York ruling that he had committed financial fraud. .

In contrast, the ad says, Biden has worked to “lower health care costs and make big businesses pay their fair share.”

“This election is between a convicted felon who only wants for himself and a president who fights for your family,” he adds.

“Trump is approaching the first debate like a convicted criminal who continues to prove that he will do anything and hurt anyone if it means more power and revenge for Donald Trump,” said the director of Biden campaign communications Michael Tyler in a statement to Business Insider. .

“That's why he was convicted, that's why he encouraged a violent mob to storm the Capitol on January 6, and that's why his entire campaign is an exercise in vengeance and retribution; because this man is blind to who a president should serve and will do absolutely anything for personal gain and power,” Tyler added.

Trump and his campaign have portrayed his legal woes as political persecution, alleging without evidence that Biden himself orchestrated a plot against his rival to influence the upcoming election.

The former president's legal losses all occurred in state courts.

The Biden campaign's media blitz also includes a seven-figure investment targeting Black, Latino and Asian American voters.

The targeted blitz includes separate ads highlighting the importance of the Affordable Care Act to Asian American, Hawaiian and Pacific Islander voters, emphasizing Biden's fight against corporate greed among Spanish speakers and highlighting the positive impact Biden has had on black communities, the campaign. said in its press release.

Biden is lagging behind minority voters in recent polls, and his campaign is working to reverse numbers showing Trump with a narrow but sustainable lead nationally and in several key states.

Recent polls also showed Biden and Trump virtually tied in Virginia, a Democratic-leaning state where the president won by double digits in 2020. Despite Biden's weaker numbers in the state, many observers politicians believe Virginia voters will support him once again. the fall.

Meanwhile, Biden's approval rating has fallen to an all-time low as many progressive voters criticize him over his handling of the war between Israel and Hamas. And Biden continues to struggle in voters' eyes on the economy, despite strong jobs numbers and an unemployment rate that has been at or below 4% since January 2022.




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