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More PS5 Exclusive Content Coming to PlayStation Advantage Marketing

 


An industry insider has revealed that Sony has a number of marketing plans in place, which include special content and timed exclusives.

Sony is apparently looking to secure more exclusive PlayStation Advantage marketing deals over time with high-profile third-party games for the PS5, according to an industry insider. The next console is expected to be released later this year and compete directly with Microsoft’s Xbox Series X. However, industry insiders are already predicting that Sony will have a major sales advantage, with some analysts suggesting it will “overtake significantly.” its competitors.

The company is already focusing a lot of its marketing efforts on promoting that the PlayStation has perks like timed exclusivity. A recent trailer for upcoming PlayStation versions of Marvel’s Avengers referenced the fact that Spider-Man would only be available to players who purchase the game on PlayStation platforms. This approach has worked well for the PlayStation 4 as well, with franchises like Call of Duty giving players additional maps and cosmetic items on Sony’s console.

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News that Sony is seeking more timed exclusivity deals for the PlayStation 5 came from Imran Khan in a recent episode of the Kinda Funny podcast while discussing that Spider-Man will be exclusive to the PlayStation versions of Marvel’s Avengers. Speaking to Tim Gettys, the former publisher of Game Informer explained that Sony is pushing publishers to offer special content for cross-platform titles when they release on the next-gen console. According to Khan, there are a lot of surprises for gamers to be announced over the next few months, with the reporter saying, “There are things you will be shocked to find out that Sony is chatting, which they are blocking for the timed exclusivity. “

Timed exclusives are a popular way for console makers to try and gain an edge over their competition. In many cases, publishers will release new maps or DLCs on some platforms weeks or even months before others. The general idea is that this will make gamers choose a particular console if they know it will allow them to access the content first.

While these kinds of rumors should be taken with a pinch of salt, Imran Khan is a credible source. He previously worked as an editor at Game Informer and has a consistent track record when it comes to news that hasn’t been officially confirmed. If Sony really tries to get more timed exclusives, it will undoubtedly cause even more controversy. Many gamers don’t want cross-platform games to have content locked on other consoles, but it looks like this practice is set to continue.

Next: PlayStation 5 Fixes PS4’s Biggest Mistake

Source: rather funny

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