WATCH LIVE: Trump holds campaign rally at Madison Square Garden in New York

NEW YORK (AP) Donald Trump is finally having his moment at Madison Square Garden.

With just over a week until Election Day, the former president will take the stage at one of the country's most iconic venues, holding a rally in his hometown to deliver the closing message of his campaign against Democratic Vice President Kamala Harris.

Event programming is scheduled to begin at 2 p.m. EDT. Watch live in the player above.

Madison Square Garden is the center of the universe,” said Jason Miller, senior advisor to the Trump campaign, noting the venue's rich history that has hosted events including the 1971 Fight of the Century.

The rally is part of a series of detours Trump has taken from battleground states, including a recent rally in Coachella, California, best known for the famous music festival named after the city and another during the summer on the Jersey Shore. This summer, he campaigned in the South Bronx.

WATCH: Trump speaks at campaign rally in predominantly Democratic, Hispanic neighborhood in the Bronx

While some Democrats and TV pundits have questioned Trump's decision to hold what they view as vanity events, the rally guarantees Trump what he craves most: the spotlight, media coverage total and a national audience.

In addition to trying to energize his base, Trump's campaign has tried to court the few remaining undecided voters, many of whom don't get their news from traditional media outlets.

To reach them, Trump spent hours appearing on popular podcasts. And his campaign has helped create viral moments like his visit last weekend to a McDonald's restaurant, where he cooked fries and served his supporters through the drive-thru window. The video of the arrest published as part of his campaign has been viewed more than 40 million times on TikTok alone.

He's not just going to address attendees inside Madison Square Garden. There will be people from battleground states across the country, said former U.S. Rep. Lee Zeldin, a New York Republican and an ally of the former president, who said Trump was talking about holding a event on site since the beginning of the year. his campaign.

Harris has also traveled to non-battleground states for major events meant to send a national message. She appeared in Houston on Friday with music superstar Beyonc to talk about reproductive rights, and will deliver her own oral argument Tuesday from the Ellipse in Washington, where Trump spoke before the Jan. 6, 2021, Capitol riot.

Trump will be joined at the rally by supporters including Tesla and SpaceX CEO Elon Musk, who has spent tens of millions of dollars boosting his campaign.

The most famous arena in the world

Trump often compares himself to the country's greatest artists. The former reality TV star has long spoken about plans to hold a rally at the venue dubbed “The World's Most Famous Arena,” bringing up the idea in interviews and private conversations.

New York is part of its DNA. Madison Square Garden is part of its DNA, said New York State Republican Chairman Ed Cox.

As Trump continues to insist that the rally is part of his effort to win over New York, a state that President Joe Biden won four years ago with more than 60 percent of the vote, he has made clear that it was also personal.

It's New York, but it's also, you know, his MSG, his Madison Square Garden, Trump said in a recent radio interview. Guys like you and me, those words mean a lot. Madison Square Garden, right? You don't think so? … It's a very big stop.

The venue also has a political history, hosting events with Dwight Eisenhower and Franklin D. Roosevelt. In 1962, John F. Kennedy Jr. celebrated his birthday at the stadium where Marilyn Monroe sang “Happy Birthday to You, Mr. President.”

But if there's one piece of Garden history that Trump might want to replicate, it's when Grover Cleveland accepted his party's nomination in 1892, three years after leaving the White House. He won the election, becoming the first and only president to serve two non-consecutive terms.

House control could extend to New York suburbs

Beyond the national attention and allure of appearing on one of the world's most famous stages, state Republicans say the rally will also help candidates get rejected.

New York is home to a handful of competitive congressional races that could determine which party controls the House next year.

WATCH: Democrats focus on New York congressional races that could decide House majority

Zeldin ran unsuccessfully for governor in 2022 but did better than expected, generating turnout in competitive districts that helped House Republicans win a tiny majority. This underlines, he said, the importance of the first to do the best possible. He said the Garden event would certainly be featured on TV news in areas where the races are high-stakes, such as suburban Long Island, where Trump held a crowded and noisy rally last month.

Trump will also use the stop as a major fundraising opportunity as he continues to seriously trail Harris in the money race.

A native returns to the town that made and condemned him

New York hasn't voted for a Republican president in 40 years. But that hasn't stopped Trump from continuing to emphasize his belief that he can win.

We think there's a chance, he told the Brian Kilmeade Show earlier this week, highlighting frustrations with the influx of migrants into the city and concerns about crime.

Trump regularly uses his hometown as a foil to audiences in other states, painting a bleak vision of the city that bears little resemblance to reality. He describes it as a crime-ridden neighborhood overrun by violent immigrant gangs who have invaded Fifth and Madison Avenue and occupied Times Square.

Trump has a complicated history with where he built his business empire and it has made him a tabloid and reality TV star. His residents indicted him last year on 34 counts of falsifying business records. He was convicted in that case and also found liable in civil court for commercial fraud and sexual abuse.

Associated Press writer Michelle L. Price in Novi, Michigan, contributed to this report.

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