Fox News benefits from Donald Trump's victory

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Rupert Murdoch's Fox News captured nearly three-quarters of all U.S. cable news audiences in the wake of Donald Trump's election victory, as liberal Americans turn away from former TV stars' transition -reality towards a second term.

Fox's daily audience has jumped 40 percent since the Nov. 5 vote, while audiences for the more left-leaning MSNBC and CNN have fallen 38 percent and 27 percent, respectively, according to Nielsen figures. .

Trump's victory in the 2016 election and his chaotic first presidency sparked a boom in news networks and organizations. This time around, the possibility of Trump's overthrow seems more nuanced.

However, one obvious early beneficiary is Fox News, the cable channel founded by Murdoch in 1996, whose audience has flocked to it in recent weeks.

Fox News averaged 2 million viewers per day from Nov. 6-22, compared with 1.4 million for the year through Nov. 4, according to Nielsen. During the same period, MSNBC attracted 526,000 viewers each day, up from 847,000 before November 5. CNN's audience fell to 366,000 per day during this period, compared to an average of 503,000 before the election.

In the weeks following the election, during prime time, 73 percent of the total cable news audience watched Fox, while 16 percent watched MSNBC and 11 percent watched CNN.

The outlook for the broader cable TV universe is bleak as audiences turn to online streaming. But Fox's ability to weather industry malaise has sent its shares up nearly 60 percent this year. Fox Chief Executive Lachlan Murdoch said this month that it was a record quarter for the company's political revenue.

MSNBC and CNN benefited from the first Trump administration, successfully positioning themselves as resistance networks against the president.

But early signs suggest these chains will no longer benefit from similar momentum. Ratings fell even as Trump's flurry of cabinet appointments kept the news cycle busy.

US media conglomerate Comcast last week revealed plans to spin off MSNBC and its other cable channels into a separate company, an implicit admission of the media outlet's accelerating decline.

Podcasters and nontraditional media voices have been among the first winners in the new Trump era, after the former president flooded the digital airwaves this year with interviews on YouTube talk shows that attract large male audiences .

Donald Trump Jr., the president-elect's son, suggested Monday that his father may seek to elevate these new media stars in the White House press room, while sidelining traditional media groups that Trump constantly called enemies.

We were talking about the podcast world and some of our friends and [Joe] Rogan… Given the behavior of the media… we've had the conversation about opening up the newsroom to a lot of these independent journalists, Trump Jr. said on his podcast Monday.

So this could be in the works. This is going to make some heads explode. So see carefully.

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