Trump filed for Mexican trademark for Trump Tower – CREW

While Donald Trump publicly campaigned for the presidency by proposing increased tariffs on Mexico in order to force companies to locate in the United States, his company was quietly doing business in Mexico, filing a trademark for a Trump Tower in the country.

The trademark application, filed on September 9, 2024 and recently discovered by CREW, would cover the phrase Trump Tower for real estate and financial matters. It is currently on hold.

Threats of tariffs, which could “cripple trade” with Mexico, are believed to be part of a broader negotiating tactic between Trump and America's southern neighbor. Given that Trump now has a vested interest in having the Mexican government approve his trademark application and future permits for a hypothetical Trump Tower in the country, any political negotiations his administration conducts with respect to Mexico must be considered under the angle of how she could give to her business. leverage. During its first term, the Trump administration delayed enacting tariffs on Argentina while it considered its trademark applications, filing them only after they were approved.

A possible Trump Tower in Mexico would be a sign of further international expansion of Trump's business empire. Since leaving office, Trump's company has signed deals to develop properties in Oman, Saudi Arabia and the United Arab Emirates. Just this week, Eric Trump announced the construction of a new Trump Tower in Saudi Arabia.

This would not be the first time that Trump's name has been associated with a Mexican development. Twenty years ago, the Trump Org attempted to launch the Trump Ocean Resort in Baja. After accepting more than $30 million in deposits, the company abandoned the project. Hundreds of investors filed suit, resulting in a confidential settlement. Last year, the only remaining sign of the project was a giant hole in the ground.

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