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With his self-proclaimed help, Indonesia's Gibran steals a page from Widodos' political playbook

With his self-proclaimed help, Indonesia's Gibran steals a page from Widodos' political playbook

 


It was a piece of political theater that seemed strangely familiar. IndonesiaNewly installed Vice President Gibran Rakabuming Raka arrived in Jakarta's flood-hit Kampung Melayu district on November 28, ready to offer aid to victims.

But the food parcels he distributed, consisting of rice, tea, sugar and cooking oil, contained much more than just sustenance. A clearly visible label was affixed to the bags: Assistance from Vice President Gibran (Aide to Vice President Gibrans).

The reaction was rapid. Social media lit up with accusations that Gibran's gesture was aimed less at relief than at improving his personal image, an accusation reminiscent of that of his father, a former president. Joko Widodowhose name became synonymous with this style of populist image building during his tenure.

It's just like his father, one user wrote on X. Our debt is called the national debt. But when it comes to welfare, it's called presidential assistance. Why is his name written on it?

Nabiyla Risfa Izzati, a labor law professor in Yogyakarta, was even more scathing. Gibran really used his father's playbook from the first day he took office, she wrote on X, citing the complaints hotline he launchedas well as his habit of traveling economy class and, now, giving branded social assistance. Branding. Branding. Branding, she added.

For many Indonesians, the term blusukan A signature of the Widodos presidency has become shorthand for a leadership style that is both practical and high-performing. It's the art of the impromptu visit: rice fields, traditional markets and flood zones, places that politicians usually avoid but where photo opportunities abound.

Sources

1/ https://Google.com/

2/ https://www.scmp.com/week-asia/politics/article/3290701/self-branded-aid-indonesias-gibran-steals-page-widodos-political-playbook

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