Politics
AICPDF urges PM Narendra Modi to intervene against Swiggy Instamart ad
The Indian Consumer Products Marketers Federation (AICPDF) on Saturday, January 4, 2025, raised concerns over an advertisement by Swiggy Instamart.
The ad in question reportedly urges consumers to “stop shopping for groceries at retail stores!” We deliver in 10 minutes,” a message that the AICPDF says threatens the livelihoods of millions of small retailers and distributors across India.
In a post on social media platform X, the AICPDF expressed concern over what it described as a “shocking and brazen” attempt to disrupt the traditional retail ecosystem.
The organization said the campaign represents an open attack on India's 1.3 crore retailers and 8 lakh distributors, who form the backbone of the country's economy.
Respected @narendramodi ji,
This shocking and brazen advertisement from @SwiggyInstamart in Coimbatore says:
“Stop shopping for groceries at retail stores! We deliver in 10 minutes.”
This is an open attack on 1.3 crore retailers and 8 lakh distributors in India, threatening to pic.twitter.com/o4bV3TCnnS
AICPDF (@aicpdf_official) January 4, 2025
Such predatory campaigns, if left unchecked, will dismantle the backbone of our economy, our small retailers, leaving millions of families in despair, the AICPDF said.
Highlighting the crucial role played by traditional retailers and distributors, the federation urged the government to take immediate and decisive action to curb what it called “ruthless attacks” on the retail sector.
According to the AICPDF, the uncontrolled domination of large platforms could lead to monopolistic practices that undermine economic independence and exacerbate unemployment.
Till 5 p.m., Swiggy Instamart has not issued a public response to the allegations.
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