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Targeting BJP, not Modi, that’s the TRS strategy on social media




Investing in KTR to keep the city growing is the direct message to voters

The ruling Telangana Rashtra Samiti (TRS) sees the Bharatiya Janata Party (BJP) as its potential opponent in the GHMC elections, but is clearly not putting Prime Minister Narendra Modi on their criticism radar.

The bombardment of social media posts with photos and videos, created and dumped into WhatsApp groups and Facebook pages, just a day after the release of the GHMC poll notification, clearly indicates his strategy.

Avoid criticizing PM Modi is the apparent leadership of the incumbent TRS chairman and municipal government minister KT Rama Rao. He does not want to upset the communities of northern India among which Mr. Modi enjoys considerable support. Why bring the Prime Minister into a hyper-local election seems to be his plan.

Investing in KTR to keep the city on the growth path is the direct message to voters through these messages. The posts make it clear that there is only one boss and that is KTR. All posts give this underlying message as bytes of his speeches at national and internal events promoting Hyderabad to the world, the collage of his photos on flyovers, roads, bridges and the Sharing the stage with international figures outside of speech video clips are the focal point of the campaign.

The BJP, as a party, is however the target of several messages which accuse it of failing to provide funds to Telangana and Hyderabad. While the posts accuse the BJP of taking a common line, it is interesting that one of them is a collage of photos of BJP leaders Bandi Sanjay, Raghunandan Rao and Dharmapuri Arvind attending the Id celebrations. . Why are they engaging in religious rhetoric then, asks a party leader.

TRS is also getting hyper-local this time around, breaking into WhatsApp groups by division with posts about development activities in those particular divisions. We set the agenda with a discussion on development and will not fall into the trap of community discussion, says Manne Krishank, social media campaign manager. Mana Telangana Mana KCR Mana Hyderabad.

The social media team plans to record bytes of 10,000 people highlighting development in their area, undoing any BJP effort to change the narrative. The team also plans to release a video every day against fake messages or stories to be thrown into cyberspace.

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