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Channel 4 strikes deal with Amazon to show last live – Deadline




British tennis fans can broadcast live coverage of the US Open tennis final on Channel 4 tonight after the broadcaster struck a last-minute deal to share the broadcast with Amazon Prime Video.

British viewers can cheer on 18-year-old sensation Emma Raducanu as she makes her first Grand Slam final against burgeoning teen Leylah Fernandez of Canada.

As a result of the deal – speculated to be in the seven-figure range – signed with Amazon Prime Video, Channel 4 will use the streaming giant’s live feed and broadcast it on Channel 4 for free.

Prime Video has said it will reinvest all fees from the Channel 4 deal in UK women’s tennis.

Channel 4’s Chief Content Officer Ian Katz said: “Emma’s meteoric rise to secure a place in the US Open Final is simply sensational. We are delighted to have partnered with Prime Video and pulled out all the stops to make it happen. air and I’m sure viewers will be excited at the prospect of seeing Emma in this Grand Slam final.”

Raducanu is the first British woman to reach a Grand Slam final since Virginia Wade at Wimbledon in 1977.

Katz added of the deal: “We didn’t realize we had made the deal until late Friday night and so many people went out of their way to get it done.”

Earlier this year, Channel 4 achieved a similar coup when it showed live TV coverage of the English test series against India. It was the first time live Test cricket in the UK had been shown on free TV since Channel 4 showed England’s victory over Ashes in 2005.




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