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New Jersey Devils unveil uniforms in honor of hockey history – WWD




Is hockey getting the fashion treatment?

Just days after the opening of the New York Islanders’ new UBS Arena in Belmont Park, the New Jersey Devils debut a third shirt as a tribute to their home state’s hockey history.

Co-designed by Devils Hall of Fame player Martin Brodeur, the new look debuting on November 23 bears the word “Jersey” scripted on the front cover, as well as 21 stripes referring to the state’s 21 counties, of which five on the shoulders and arms referring to the five Devils players with retired jerseys: Brodeur, Ken Daneyko, Scott Stevens, Scott Niedermayer and Patrik Elias.

The new look also nods to New Jersey’s first three professional hockey teams: the Newark Bulldogs from 1928 to 1929 for the Canadian American Hockey League; River Vale Skeeters 1939-1942 for Eastern Hockey League, and Jersey Larks 1960-1961 also for Eastern Hockey League. The teams each had their own number of stripes.

The Devils have been promoting the new look in the run-up to the unveiling. They released AR posters with the black and white stripes of the jerseys. They will also be launching a three-piece Giving Tuesday capsule on December 30, with proceeds benefiting the Devils Youth Foundation. In addition, they teamed up with the Newark-based company and the Dirty Soles Footwear Group foundation to create custom, hand-painted Adidas sneakers for New Jersey celebrities. The partners will auction one pair to the public, the proceeds of which will also benefit the Devils Youth Foundation.

This year marks the Devils’ 40th anniversary and the first time in their history that they will not compete in white or signature red jerseys. The team will compete in their new uniforms 13 times this season, starting December 8 against the Philadelphia Flyers. The jerseys, apparel and accessories, including jackets, hoodies, ball caps, scarves and more, will go on sale November 23 at NHL Shop and Fanatics and traditional retailers on November 28.




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