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North American Teams Championships 2021 Live Streamed Table Tennis in Mixed Reality powered by OSAI




The 23rd Annual JOOLA North American Teams Championships (Teams) will be live streamed in Mixed Reality from November 26-28. The collaboration between JOOLA, the tournament sponsor, and OSAI, an AI-powered Mixed Reality solution, unlocks an immersive viewing experience for all table tennis fans.
This year, Teams will offer a three-day livestream of all matches. This is one of the first table tennis events to feature remote production combined with Mixed Reality. The event will be streamed on JOOLA Globals YouTube Channel and brand new JOOLA Infinity App. Realtime Mixed Reality enables JOOLA to step outside the traditional sponsorship toolkit and activate its sponsorship in an innovative and contextual way.

Richard Lee, President of JOOLA, stated: We are committed to the sport of table tennis and to providing the best table tennis equipment and experiences to our customers. Working with OSAI on Teams’ Mixed Reality livestream helps us take table tennis to the next level. Real-time Mixed Reality allows us to engage table tennis fans with live exclusive insights and attract new audiences with immersive, digital-native content that explains the game and gets them excited about the sport. Crucially, we can produce the event remotely.

OSAI powers the entire remote production of JOOLA Teams streaming and delivers an end-to-end solution with broadcast quality video, commentary, mixed reality and analytics. OSAI aims to make every game of the JOOLA North American Teams Championships an immersive and engaging experience for viewers and players alike.

We are excited to partner with JOOLA and bring advanced viewing experiences to all Teams followers. OSAI Mixed Reality enters the US market with a strong example of virtual remote production from one of the leading table tennis events in the country. OSAI uses Computer Vision and AI to collect and analyze performance data that is then turned into immersive animations. Combining live data with sports entertainment means OSAI live streaming engages all segments of fans and unlocks new digital assets for sponsor activations, said Nish Sehgal, Global Managing Director of OSAI.

OSAI’s Real-time Mixed Reality engages viewers with dynamic on-screen animations and in-depth game insights, otherwise unavailable to fans. The Teams live stream includes ball tracking, player positions, occupied zones and ball speed – just to name a few.

About NATT:

The 23rd Annual JOOLA North American Teams Championships is a USATT-approved 4-star event and will be held for the 6th year in a row at the Gaylord National Resort in Washington, DC. The always highly anticipated three-day competition features players from across the US and participants from around the world, giving players the chance to mingle and learn new techniques from a wider table tennis community. The tournament has a team component in an otherwise individually focused sport in the US.

About JOOLA:

JOOLA has been a leader in table tennis since 1952. The global company offers a selection of top quality table tennis equipment, from tables to blades. JOOLA is also a proud sponsor of several major table tennis tournaments, including the JOOLA North American Teams Championships.

About OSAI:

OSAI is an AI-powered technology that unlocks real-time Mixed Reality video streaming for live sports events. OSAI analyzes the video feed to collect the performance data, analyze it and overlay the video with on-screen animations in real time. Mixed Reality enhances the viewer experience with game insights, explanations and gamification. OSAI is transforming the live streaming of sports, connecting traditional broadcasting with digital on-demand culture.




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