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Cricket Australia hires former Google CEO Sanders as chief commercial officer

Cricket Australia hires former Google CEO Sanders as chief commercial officer

 


Cricket Australia's (CA) governing body has appointed experienced marketing executive Ed Sanders as its new Chief Commercial Officer.

In the role, which he will take on from June 10, Sanders will lead the strategic development and implementation of the organization's commercial initiatives and partnerships and will be tasked with driving growth, revenue and innovation across the body. stimulate.

Sanders, who spent most of his career at the tech giant Googling in London, New York and Silicon Valley, has extensive global commercial and marketing experience across a range of areas including sports and entertainment, and technology.

CA said its leadership “will play an important role in driving growth opportunities both domestically and internationally.”

Nick Hockley, CEO of CA, said: “Ed's extensive experience and strategic vision will play an important role in driving our commercial objectives and ensuring the long-term success and sustainability of Australian cricket.”

Sanders added: “I am thrilled to return to Australia and join Cricket Australia at such a pivotal and exciting time for the sport. I am committed to innovating, delivering a great fan experience and leveraging our commercial opportunities to further enhance the growth and success of cricket.”

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In December, CA reappointed MKTG Sports + Entertainment agency to continue its role as the organization's exclusive in-stadium media sales agent, and tapped Indian sports and entertainment agency RISE Worldwide to exclusively manage its virtual inventory sponsorship sales . in India.

The body also recently expanded its existing ties with Japanese carmaker Toyota and technology company HCL in a pair of deals that include both the men's and women's national cricket teams and the BBL.


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2/ https://www.sportcal.com/personnel/cricket-australia-hires-former-google-exec-sanders-as-commercial-chief/

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