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Reebok Reenters Tennis with nano court shoe

Reebok Reenters Tennis with nano court shoe

 


The colors on the new Reebok Nano Court may look familiar to fans of the brand's heritage offerings. One of the new launch designs for the June 20 release of the court-ready shoe for tennis, pickleball and padel is a direct reference to the famous Court Victory Pump from the 90s. That's no accident.

Reebok has a history with tennis, says Tal Short, senior product manager of Reebok. It's not like we just picked a random sport. We have heritage, we have knowledge of the most important components of a tennis shoe.

They've taken that history and knowledge and applied it to a re-entry into the tennis world with the $120 Nano Court, considered a more recreational tennis shoe that's ready for a variety of surfaces and sports.

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Short is an extension of the brand's popular Nano training line and says the first key part was to ensure the technology kept athletes securely on the footbed during the side-to-side movements found in tennis, something very different from the front-to-side -back movements popular in tennis. course.

MORE: Reebok embraces tennis heritage with Court Victory Pump release

Many tests have been done to keep the athlete on the platform, Short says. You perform a lot of actions with your ankle and foot, and we wanted to have something there that keeps you locked in so you don't slip.

To make this possible, designers added a TPU heel clip to the rear and rubber kickups near the center and front of the foot to keep the midsole secure. When you make a hard cut, the foam wants to push out, Short explains. This keeps you locked in, but still feels soft. Reebok also used the Flexweave knit upper to build in a stiffer midfoot to secure the foot without feeling heavy or excessive. The tennis design also features a clear toe protection element.

Underfoot, Short says the design is based on the proven herringbone pattern, which still tested best in everything Reebok was trying to help with stability.

Reebok opted for an internal bootie construction for a feel that provides security around the ankle. It's like giving consumers a mid-level shoe without any barriers, he says. It allows the ankle to move, but with a fit that makes it feel more secure.

By leveraging Reebok's historical knowledge of tennis and the technologies already within the brand, they were able to bring the Nano Court to market faster, something that matched the trends they were seeing as tennis consumers alike like pickleball as a fitness tool. activity. Because Nano is a fitness-focused line, Short says it was a natural extension to delve back into the brand's history and expand the Nano line into the field.

That history runs deep, from the Court Victory Pump of the 1990s, made famous during the French Open by Michael Chang, to the equipping of the two Williams sisters. We have a heritage there, says Short, even if contemporary expression is lacking.

Reebok plans to continue exploring both training and tennis. Short teased another new sports-specific model from the Nano line, saying the brand wants to see how the Nano Court is received in sports while rebuilding relationships with on-court specialty retailers before potentially adding a higher performance tennis model .

Short says Reebok has put a lot of value into its debut Court to steal market share in a crowded space. The goal is to break in and see how it works, he says, and if it makes sense, we would look at it [a high-performance shoe]. We've already brought back the Victory Court Pump, so it just has to align with where we're going as a brand, and it sounds like this is where we're going.

The launch colorway highlights that heritage, but it won't be the only color option when the Nano Court debuts. Expect a mix of bright colors and designs with white and black rubber soles that have proven popular with Nano wearers. The good news is that we have a little bit of everything, Short says. We feel like we have the colors under control.

The Victory Pump colors won't be the last direct link to tennis. Short says Reebok hopes to have special colors in the future that tie in with big moments in the sport.

From new colorways to a possible expansion of the Nano Court in tennis, it all starts with the reintroduction of a tennis model. It just made sense to us, Short says. It was time to take up the sport again.

Sources

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2/ https://www.forbes.com/sites/timnewcomb/2024/06/11/reebok-reenters-tennis-with-nano-court-shoe/

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