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Check out Disney Star's host broadcast, Unilateral Productions

Check out Disney Star's host broadcast, Unilateral Productions
Check out Disney Star's host broadcast, Unilateral Productions


T20 Cricket Tournament Shifts to the Caribbean for Final Matches; The final will take place on June 29 in Barbados

As the ICC Men's T20 World Cup tournament moves into the Playoffs phase, Disney Star, Official Production Services Partner of the International Cricket Council (ICC) for both the Men's and Women's editions in 2024, is focused on delivering a viewing experience of World class. for almost 2 billion fans around the world.

Disney Star continues its partnership with the ICC and aims to serve current fans and acquire new fans across regions, demographics and devices. We increase the context of the tournament, says Disney star head sports Sanjog Gupta, taking fans deeper into the matches, amplifying the league's stories and building groundbreaking cultural moments around the ICC T20 World Cups. We hope fans enjoy this historic global broadcast produced by Disney Star.

A Spider-cam plays a major role in capturing intimate images during the ICC T20 Men's Cricket World Cup.

From the start of the tournament in Guyana on June 2, 55 matches will narrow down 20 teams to a champion, who will be crowned on June 29 in Barbados. In between, the tournament travels to locations in the US (New York, Dallas and Miami). and the Caribbean (Antigua, Trinidad and Tobago, St. Vincent and St. Lucia).

As this is the first major cricket tournament to be played on American soil, Disney Star aims to take the viewing experience to the next level by bringing viewers closer to the game and its heroes and capturing the myriad colors of fandom. To make that happen, it takes more than 450 production staff across nine locations and a robust roster of forty commentators from twelve countries who build stories, elevate moments, tell compelling stories and provide nuanced insights. The effort is supported by production crews from 17 countries.

For this major event in America, Disney Star has developed a world-class broadcast framework with the primary goal of deepening relationships with hardcore fans while generating interest among diverse cohorts of new and casual fans.

The World-Feed Backbone

Disney Star produces feeds locally for the entire world and also produces one-sided coverage for viewers in India from its broadcast center in Mumbai. As the guest channel, Disney Star is responsible for production logistics. All matches will be broadcast around the world via fiber optic, an Asian satellite and London's BT Tower, with all locations linked for remote production for the first time.

Fans from Pakistan showed up in droves during group stage matches at Eisenhower Park on New York's Long Island.

NEP provides production facilities, with teams working in trucks at its US locations and flypacks in the West Indies. Each match requires approximately 140 people to produce, and all matches and locations are equipped with more than 40 cameras.

Around 12 cameras will be deployed for the main game coverage, with ultra-motion cameras, slow-motion units, Hawk-Eye, Spider-cam and buggy, drone and run-out cameras, bringing the total to around 40. Have augmented reality sequences put together by Silver Spoon for opening and closing ceremonies.

New this year is a dedicated vertical feed for mobile devices, building on the success of the vertical feed for the ICC Mens Cricket World Cup 2023. It is an AI-powered vertical feed, a first for cricket.

In addition to the vertical feed, the broadcast also includes a feed aimed at making the cricket viewing experience more inclusive. A parallel service will also be made available for viewers with partial/complete hearing or vision impairment.

The host broadcaster captures off-the-field moments and team and player preparations, using technological innovations to provide fans with in-depth analysis and visually compelling storytelling.

One-sided coverage

Given the enormous popularity of cricket in India, it's no surprise that Disney Star is going big with one-sided coverage of the event, specifically targeting Indian-origin fans in multiple languages ​​with tailored video, commentary and images. It offers 15 fully customized feeds to serve nearly 400 million viewers in India; the feeds are also available on demand in countries such as the US and the UK. Separate shows for linear and digital viewers in their language bring the total number of custom feeds to 15.

The production staff works remotely, working split shifts throughout the day to handle matches in different time zones and different dayparts. They record the 15 camera feeds, which are transported via fiber optic. Disney Star also has talent in all locations and does studio shows from the grounds, as well as commentary and studio shows from Mumbai. The Mumbai team combines the on-site commentary with that of the Mumbai commentators to form one-sided feeds for 44 of the 55 matches.

Disney Star studios in India are using XR for live sports coverage for the first time, working with a number of advertisers to create campaigns using AR and VR rather than just displaying bugs or ads on screen.




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