Connect with us


OMEGA's Olympic Marketing Campaign for Paris 2024 Turns Iconic Landmarks of the Host City into a Sports Playground

OMEGA's Olympic Marketing Campaign for Paris 2024 Turns Iconic Landmarks of the Host City into a Sports Playground
OMEGA's Olympic Marketing Campaign for Paris 2024 Turns Iconic Landmarks of the Host City into a Sports Playground


The innovative campaign video features surreal Parisian scenes, such as Olympic high jump gold medalist Gianmarco Tamberi leaping over the Arc de Triomphe, while Tokyo 2020 pole vault champion and world record holder Mondo Duplantis vaults over the Sacr-Cur Basilica. Major winning golfer Cline Boutier is also shown teeing off from a moss-covered gargoyle atop Notre-Dame Cathedral, while sprinter Erriyon Knighton heads to the starting line on one of the city's famous cobbled streets.

By playing with scale to create these optical illusions that transform Paris into a sports playground, OMEGA aims to celebrate both the inspiring abilities of the athletes and the iconic landmarks of the host city.

Other athletes featured include French swimmer Lon Marchand, Jamaican sprinter Shericka Jackson, Chinese five-time Olympic table tennis champion Ma Long, French world sport climbing champion Mickal Mawem, New Zealand Olympic medal-winning sailors Peter Burling and Blair Tuke, the Swiss hurdler. long jumper and decathlete Simon Ehammer, two-time Paralympic fencing gold medalist Bebe Vio from Italy, and Switzerland's Marcel Hug, six-time Paralympic champion and multiple world record holder in wheelchair racing.

Featuring an exclusive track created in collaboration with French rapper SDM, who wrote and performed his own original lyrics on the song Born to be a Legend, the campaign celebrates the theme of overcoming challenges and dreaming of winning gold.

The new campaign also pays tribute to OMEGA's crucial role as official timekeeper of the Olympic and Paralympic Games, with the brand measuring each event with unparalleled accuracy. 92 years ago, Paris 2024 marks the 31st time the company has timed the Olympic Games since 1932, and every edition of the Paralympic Games since 1992. As official timekeeper, OMEGA will record dreams in all 329 Olympic events, spanning 32 sports.

The brand's timekeeping for Paris 2024 will feature state-of-the-art equipment, including not only the technology used to measure results, but also the public scoreboards and sport-specific scoreboards that will appear in venues throughout the competition.

The most advanced equipment includes electronic photocells, starting blocks and starting pistols, as well as the brand new ScanOVision ULTIMATE photofinish camera, which can record 40,000 frames per second on the finish line of races.




The mention sources can contact us to remove/changing this article

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos


to request, modification Contact us at Here or [email protected]