Sports
OMEGA's Olympic Marketing Campaign for Paris 2024 Turns Iconic Landmarks of the Host City into a Sports Playground
The innovative campaign video features surreal Parisian scenes, such as Olympic high jump gold medalist Gianmarco Tamberi leaping over the Arc de Triomphe, while Tokyo 2020 pole vault champion and world record holder Mondo Duplantis vaults over the Sacr-Cur Basilica. Major winning golfer Cline Boutier is also shown teeing off from a moss-covered gargoyle atop Notre-Dame Cathedral, while sprinter Erriyon Knighton heads to the starting line on one of the city's famous cobbled streets.
By playing with scale to create these optical illusions that transform Paris into a sports playground, OMEGA aims to celebrate both the inspiring abilities of the athletes and the iconic landmarks of the host city.
Other athletes featured include French swimmer Lon Marchand, Jamaican sprinter Shericka Jackson, Chinese five-time Olympic table tennis champion Ma Long, French world sport climbing champion Mickal Mawem, New Zealand Olympic medal-winning sailors Peter Burling and Blair Tuke, the Swiss hurdler. long jumper and decathlete Simon Ehammer, two-time Paralympic fencing gold medalist Bebe Vio from Italy, and Switzerland's Marcel Hug, six-time Paralympic champion and multiple world record holder in wheelchair racing.
Featuring an exclusive track created in collaboration with French rapper SDM, who wrote and performed his own original lyrics on the song Born to be a Legend, the campaign celebrates the theme of overcoming challenges and dreaming of winning gold.
The new campaign also pays tribute to OMEGA's crucial role as official timekeeper of the Olympic and Paralympic Games, with the brand measuring each event with unparalleled accuracy. 92 years ago, Paris 2024 marks the 31st time the company has timed the Olympic Games since 1932, and every edition of the Paralympic Games since 1992. As official timekeeper, OMEGA will record dreams in all 329 Olympic events, spanning 32 sports.
The brand's timekeeping for Paris 2024 will feature state-of-the-art equipment, including not only the technology used to measure results, but also the public scoreboards and sport-specific scoreboards that will appear in venues throughout the competition.
The most advanced equipment includes electronic photocells, starting blocks and starting pistols, as well as the brand new ScanOVision ULTIMATE photofinish camera, which can record 40,000 frames per second on the finish line of races.
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Sources 2/ https://olympics.com/ioc/news/omega-s-olympic-marketing-campaign-for-paris-2024-turns-iconic-sights-of-host-city-into-sporting-playground The mention sources can contact us to remove/changing this article |
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