Sports
Beyond cricket: AB de Villiers and Virat Kohli now have a fashion bond
The brand describes this new line of lifestyle clothing as "high in performance and fashion".
Speaking at the launch, Anjana Reddy, founder and CEO of USPL, said: "Following the success of WROGN, which was launched as a youth fashion brand in 2014, we see a great market potential for trendy sportswear in India. With increasing urbanization and long hours of work, the world is experiencing a significant shift towards the sedentary lifestyle. Hence WROGN ACTIVE, a fashionable sportswear brand, with ABD as its face, which will make GenZ want to get up and move!
The brand believes that there is a symbiotic link between India's love of sport and their fascination with fashionable and trendy sportswear. "Given the versatility, persistence and hard work of ABD, ABD, as the face of WROGN ACTIVE, will be able to embody brand attributes and build strong relationships with Indian customers. "
Speaking of his association with the brand, ABD said: “I am delighted to join the WROGN tribe alongside my friend and teammate of RCB Virat. During the IPL, we have been sharing the locker room for over a decade and it would be fun to discuss style and fashion in addition to sport. I look forward to connecting with my fans in India and inspiring them to choose WROGN ACTIVE for their sportswear and trendy sportswear needs. "
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