Sports
Promising NIL updates and Michigan football recruiting prospects
In today's college football, you have to be willing to pay a lot of money if you want to compete at the highest level. Recruits can rightfully make money, and the schools willing to pay that money are seeing more and more success.
So far, Michigan football has been slow to adapt to NIL. They weren't willing to be “transactional” and wanted kids to come to Michigan because they love Michigan. That's a brave thing to stick to, but it's ultimately a losing motto. Look at it from the recruits' perspective: They can go to a school they love but not have to worry about money until they reach the NFL, if they ever do. Or they can go to a school they may not like as much and potentially make millions without the pressure of having to make it to the NFL. At that point it's an easy choice.
However, Michigan football finally appears to be investing in NIL in a big way. The biggest Michigan news of the week was a video posted by Barstool Sports founder Dave Portnoy. Portnoy, a Michigan alum, pledged to donate $1 to $3 million annually to ensure the Wolverines have a top quarterback in the country every year. And given the amount of publicity this statement has received, I don't think he's joking.
But quarterback is just one position, and one donor can't create a championship team. Well, Michigan football will soon be getting some big help in the form of revenue sharing. Michigan will have roughly $23.5 million to distribute among its athletes, with the majority of that expected to go to football.
Considering that Michigan is in the top five in terms of athletic department revenuethe Wolverines will have a built-in advantage. Yes, Michigan will have a NIL advantage. The Wolverines will have the ability to pay their players properly.
These things are happening as donors become more open to the cause and Michigan creates more and more opportunities for its players. Ultimately, the days of Michigan not being able to compete in NIL are over. While the Wolverines aren't handing out $5 million offers, they are making progress in making competitive offers to top talent.
Michigan football should be in a good position to land top talent in the future. Let's hope that pays off. Go blue.
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