Sports
Willow Sports launches as North America's first free-to-air Cricket FAST channel
Willow announces the launch of Willow Sports, North America's first free ad-supported streaming TV channel (FAST) dedicated to cricket. Starting today, Willow Sports is offering fans free access to live big matches, classic games and much more.
Willow Sports is available on major streaming platforms including Amazon Freevee, Prime Video Channels, Sling Freestream, Fubo, Free Live Sports and Plex, where viewers can watch ICC Womens T20 World Cup matches from October 3, 2024.
Over the past year, cricket's popularity in North America has skyrocketed, largely fueled by the US's stunning win over Pakistan in the ICC Men T20 World Cup and the second season of Major League Cricket, says Todd Myers, Willow's COO. With this growing enthusiasm, Willow Sports will put cricket further in the spotlight and provide free entry to some of the most exciting matches and tournaments. American cricket fans have never had better access to the world's second most popular sport.
Willow Sports will be launched with a diverse line-up of selected live matches from major competitions such as the IPL and ICC events, including the upcoming ICC Womens T20 World Cup. With an unrivaled offering of live women's matches, Willow Sports is the true home of women's cricket in America. Viewers will have access to unforgettable performances from top athletes, along with full replays and highlights of iconic moments such as Virat Kohli's record century and the US's remarkable victory over Pakistan.
This announcement follows a wave of success for Willow, which has recently partnered with several streaming services and regional sports networks, including Fubo, YES Network, ROOT Sports, NBC Sports Bay Area, Monumental Sports and Bally Sports..
Willow is the home of cricket in North America and the only platform reaching over 5 million South Asians in the US and Canada. The service connects advertisers and brands with an affluent and educated audience of passionate fans of cricket, the most popular sport of the fastest growing demographic in the US, the Asian Indian community.
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