Tourism trends in Kazakhstan presented at tourism exhibitions in Beijing

ASTANA In recent years, event tourism has been growing in the Kazakh capital, as evidenced by the country's tour operators at the China Outbound Travel & Tourism Market (COTTM) and the Astana-Beijing 2024 Roadshow tourism exhibitions, which took place on October 16. 18 in Beijing.

Astana. Photo credit: The Astana Times

According to Meiramgul Balgozhina, general manager of the tour operator company Empire Travel Qazaqstan, one of the current trends in inbound tourism within the context of Kazakhstan's tourism Year in China there has been the growth of event tourism, that is, the planning of trips dedicated to conferences, exhibitions and sporting events in Kazakhstan, the Kazinform reported on October 19.

This year we were the official tour operator of the 27th Asian Table Tennis Championships. We met more than 300 tourists from China who are fans of this sport. Such sporting events attract a lot of attention from Chinese tourists, she said.

This event was attended by representatives of tour operators, travel agencies and hotels from Kazakhstan. The agenda included a roadshow and B2B meetings to discuss possible cooperation and promote Kazakhstan tourism in the Chinese market.

As part of the event, seven cooperation agreements were signed between Kazakh and Chinese tourism companies.

This year Astana hosted major events such as the Shanghai Cooperation Organization (SCO) Meetingthe fifth world nomad Gamesthe 27th Asian Table Tennis Championships, the Astana Think Tank Forum and many others.

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