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BRAVADO DESIGNS JOINS FORCES WITH PROFESSIONAL WOMENS HOCKEY LEAGUE (PWHL) IN AN EXCLUSIVE PARTNERSHIP THAT CELEBRATES WOMEN'S EMPOWERMENT AND EXCELLENCE | PWHL

BRAVADO DESIGNS JOINS FORCES WITH PROFESSIONAL WOMENS HOCKEY LEAGUE (PWHL) IN AN EXCLUSIVE PARTNERSHIP THAT CELEBRATES WOMEN'S EMPOWERMENT AND EXCELLENCE | PWHL

 


Bravado Designs appointed official bra partner of the PWHL

NEW YORK AND TORONTO (December 11, 2024) – Bravado Designs, the globally recognized, female-led and designed intimate apparel brand, is pleased to announce its partnership with the Professional Women's Hockey League (PWHL). As a female-founded sponsor of the PWHL, Bravado Designs will be the league's official bra partner.

Just as PWHL players push their bodies to the limits on and off the ice, we push our designs to ensure our bras move, adapt and evolve with every woman's journey, whether she's growing a baby or as athlete participates, says Nicole McCasey, president of Bravado Designs. This sponsorship brings together two industry forces united by a shared commitment to supporting and empowering women as they pursue their best selves.

“As a female-founded company, Bravado Designs embodies our commitment to creating space for women in the business side of sports,” said Chelsea Purcell, PWHL Sr. Director of Corporate Partnerships. “This partnership ensures our athletes can look and feel good on and off the ice.

As part of the alliance, Bravado Designs will have prominent branding across all six PWHL arenas. Fans in Canada will have the opportunity to interact with the brand through special pop-ups and activations. In addition, Bravado Designs will create player partnerships that emphasize the shared values ​​of strength and determination.

Bravado Designs and the PWHL share an unwavering commitment to supporting women as they evolve and grow by inspiring confidence and empowerment.

Bravado designs

Founded in 1992, Bravado Designs has become a global leader in the intimate apparel industry by designing bras and apparel that celebrate and support women at all stages of life. From maternity and breastfeeding items to everyday essentials, Bravado Designs is committed to creating beautifully designed, innovative and comfortable pieces that adapt to women's unique journeys. The brand can be seen in outlets such as The New York Times, Healthline, ELLE Canada, The Globe and Mail, Canadian Living, and more. Visit Ca.BravadoDesigns.com.

Professional Women's Hockey League (PWHL)

The Professional Womens Hockey League (PWHL) is a professional ice hockey league in North America, consisting of six teams located in Boston, Minnesota, Montral, New York, Ottawa and Toronto, each with rosters featuring the best women's hockey players in the world. Launched on January 1, 2024, the PWHL has broken multiple attendance records and holds the all-time global record for a women's hockey game. In 2024, the PWHL was recognized by Sports Business Journal as the Sports Breakthrough of the Year and received the top ranking in the first-ever Canadian edition of the Harris Poll, which ranks companies' reputations. Visit thepwhl.com to purchase tickets and merchandise, and subscribe to the PWHL e-newsletter to receive the latest league updates. Follow the competition on all social media platforms @thepwhlofficial.

PWHL, the PWHL logo, and the PWHL team names and logos are trademarks of the PWHL. PWHL 2024. All rights reserved.

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2/ https://www.thepwhl.com/en/news/2024/december/11/bravado-designs-joins-forces-with-professional-womens-hockey-league-pwhl-in-exclusive-partnership-celebrating-women-s-empowerment-and-excellence

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