Sports
Floki expands presence in the UAE as sponsor of the 2024 World Tennis League
Miami, Florida, December 16, 2024, Warp Wire
herds is poised to make its mark on the 2024 World Tennis League (WTL), one of the most exciting mixed-gender tennis tournaments in the world.
Held from December 19 to 22 at the Etihad Arena in Abu Dhabi, the event combines world-class tennis with live music, captivating millions of fans around the world.
The WTL 2024 features a roster of top athletes including: Aryna Sabalenka, Iga Swiatek, Jasmine Paolini, Casper Ruud, Nick Kyrgios, Simona Halep, Stefanos Tsitsipas, Paula Badosa, Andrey Rublev, Elena Rybakina, Caroline Garcia, Mirra Andreeva, Jordan Thompson , Sumit Nagal, Alexander Shevchenko and Denis Shapovalov. These players are assigned to 4 different teams Kites, Eagles, Falcons and Hawks as part of an all-play-all game format.
The Flokis brand will be prominently featured throughout the tournament. Branding will be featured on the track next to the tram lines and on all digital materials including LED boards, large screens and backgrounds.
The partnership aims to position Floki to a global audience that had more than 46.4 million visitors at last year's event.
The evenings transform the Etihad Arena into a concert venue, with live performances from Bryan Adams, Akon, Anastacia and Sean Paul.
This year, WTL will be broadcast live on Sony TV and an extensive network of global broadcast partners, ensuring Floki reaches tennis fans around the world.
About the World Tennis League
Now in its third edition, the World Tennis League has built a reputation for its innovative format, combining top-level tennis with a festival atmosphere. The third edition of the WTL will take place from December 1922, 2024, at the Etihad Arena in Abu Dhabi, UAE, a premier venue hosting world-class events. The tournament attracts top-level tennis talent and millions of fans around the world, making it a key event on the international sporting calendar.
About Floki
herds is the cryptocurrency and utility token of the Floki ecosystem. Focused on utility, community, philanthropy and strategic marketing, Floki is working to become the world's most recognized and used cryptocurrency. With over 490,000 holders worldwide, Floki has already built a strong brand presence. Users can find more information at floki.com.
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