Sports
Alabama football NIL budget in first four years revealed by Nick Saban
Alabama's football NIL budget has grown by leaps and bounds since the name, image and likeness laws took effect across the country in the summer of 2021.
But exactly how much money was spent on it Crimson flood players? That only became clear Thursday, when former Crimson Tide coach Nick Saban laid out the year-over-year budget.
All told, try $33 million so far, and it's rising fast.
Saban, who appeared on the Pat McAfee Show on Thursdaysaid the 2024 Alabama team raked in $13 million.
Like the first year (2021) we had name, image and likeness, four years ago we had $3 million. And everyone was happy,” Saban said. “The next year it was $7 (million). The next year it is $10 (million). And then this year it's $13 (million). Now we're looking at $20 (million). Where does it end?
That's a total of $33 million over four years, as estimated by the legendary coach, with significant year-over-year increases. Alabama finished outside the inaugural 12-team field of the College Football Playoff this season and will face Michigan on Dec. 31 in the ReliaQuest Bowl in Tampa.
Saban did not specify why $20 million might be a benchmark for 2025, but he was likely referring to Ohio State, where athletics director Ross Bjork has said the commitment for the Buckeyes' 2024 team was “around” $20 million.
That team reached the College Football Playoff as the No. 8 seed and will play at home in a first-round game against Tennessee on Saturday.
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Reach Tuscaloosa News columnist Chase Goodbread at [email protected]. Follow on X @chasegoodbread.
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