Sports
Utah Hockey Club narrows the choice of a permanent name to three finalists. It won't be the Yeti
Salt Lake City (AP) de Utah Hockey Club has opted for three finalists for the permanent team name that it will adopt from the NHL season 2025-26.
The franchise will use a final round of fans to decide under the Utah Mammoth, Utah Hockey Club and Utah Wasatch. Team officials Rearing away from taking Yeti when A finalist After he was unable to work out a co-existing agreement with Yeti coolers to use the name in branding and merchandising.
They have a unique trademark with which they can prevent the use of the word Yeti or Yetis, said Smith Entertainment Group director Mike Maughan. They have brought a determination because of their brand that they did not want to enter into coexistence.
The US Patent and Trademark Office earlier this month refused A request from the club, stating a chance of confusion with other remarkable brands that use the name, such as Yeti Coolers. An e -mail sent on Wednesday by the Associated Press to Yeti Coolers LLC looking for commentary was not immediately returned.
Fans who are present at the next four home games, from Wednesday evening against Pittsburgh, will vote for designated iPad stations in the Delta Center to help determine the name and logo of the teams. It reveals a first view of designs for the logo, sweaters and branding that is linked to every choice.
Only fans who are present can vote on the Penguins match on Tuesday, against Columbus, St. Louis on Sunday and Philadelphia on Tuesday. The permanent team name and logo are unveiled for Utahs 2025-26 regular season opener.
Wasatch filled the finalistic place that was originally intended for Yeti. Wasatch is a reference to the Wasatch -Bergen, which run north to the south along the east side of the Salt Lake Valley.
We wanted to honor this idea that people had for a mythical snow scoop such as the Yeti and bringing it a very utah-centric approach, said Maughan. Because we have the Wasatch -Bergen, because we have the Wasatch front, we have so many different iterations or ways we can do it. We wanted to honor the feeling of one of those top names of the last iteration (of voting fans), while we also record a version -oriented version of it.
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AP NHL: https://apnews.com/hub/nhl
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