How IPL's rising valuation is ragging

The 18th edition of the Cash-Rich Indian Premier League starts in a weeks in Eden Gardens, Kolkata. In the 2024 season, streaming partner Jiocinema had registered a 57% growth in IPL viewers compared to the previous year. The continuous popularity of the game over the years has attracted investments from Crores of rupees of stakeholders with deep pockets.

In the last decade alone, the appreciation of the tournament has increased three times, which stimulates the Board of Control for Cricket in the income of Indias (BCCI) of the four -time income tournament. Since 2008, IPLS broadcasting rights and the title sponsor offers have increased almost 12 times. These figures are testimonials of the brand value of IPLS, which has strengthened the beliefs of investors.

The Leagues Two Main Stakeholdersbcci and the franchises are also the primary benefactors of the income generated by IPL. A Quid Pro Quo -scheme regulates the exchange of income between the two parties: While BCCI shares part of its income of the sale of media rights and sponsorship with the franchise, the IPL teams, on the other hand, transfer a considerable amount to the board of Franchise auction and annual costs. In the following graphs we break down the different income flows that feed the income from the IPL BCCI.

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Cash streams

IPL offers three main sources of income for BCCI: media rights, transfers of income from IPL teams and sponsorship. These three streams contribute more than 95%to the total income of BCCIS from IPL: the sale of mediaettes (57%), income from franchises (26%) and sponsor deals (13%). More than half (55%) of the total expenditure of BCCIS on IPL goes as a transfer to franchises.

Prime-time phenomenon

For the inaugural edition of IPL in 2008, the board sold broadcasting rights to the Consortium of India's Sony Television Network and the Singapore-based World Sports Group (WSG) 4,048 crore, for a period of 10 years. Within a year, the board has re -negotiated the deal with the consortium 8,200 crore for the remaining nine years.

Nowadays, the broadcasting rights of the tournament are spread over three companies: Disney+Star, Viacom18 and Times Internet. The deal closed BCCI richer in 2022 in 2022 with no less than 48.391 Crore, almost 12 times about the value of the inaugural deal.

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Mutual profit

The second largest source of BCCIS IPL income comes from franchise considerations: this is the amount transferred to the board by IPL teams instead of annual reimbursement, franchise auction money, etc. In 2023, the 10 IPL teams transferred part of their income, 1,731 crore, to the board.

Auction of the team is an important component of BCCIS IPL income. So far, the board has auctioned 12 teams and earns $ 3 billion. (Two Teamskochi Tuskers Kerala and Pune Warriors were stopped one year after their inaugural season).

The name game

Title rights, in which a company pays to leave its name in connection with the IPL brand, is swollen from an impressive 200 crore in 2008 to an amazing 2,500 crore in 2024.

In 2008, DLF was the first company to buy IPLS title rights 200 crore, translate to 40 crore per year. In January 2024, Tata extended his two -year contract, ending in 2023, with the next five years, which amounts to 500 crore per year.

As the next edition approaches, expects more records to be determined, both sporty and financially.

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