Sports
England Cricket Drives on Sponsor Selection with Toyota Deal
Thursday, April 17, 2025 10:00 am
| Updated:
Thursday, April 17, 2025 9:36 am
England Cricket has strengthened their sponsor selection with an agreement with autog giant Toyota.
Due to the perennial deal, the Japanese motorcycle manufacturer will become a main partner of the England and Wales Cricket plateTo support the national game of the base.
It is because Bankgigant Barclays became the most important sponsor of Lord's and the MCC.
Toyota joins Cinch, Rothesay, Metro Bank, Vitality and IG as part of the ECB schedule.
Further sponsors are cognizant, Castore, Chapel Down, Laithwaites and Zoopla.
Scott Thompson, president and director of Toyota, noted: “By deepening our collaboration with the ECB as his most important partner for men, ladies, disabilities and grassroots Cricket, we can help support and inspire both the current and the next generation of players, volunteers and fans who make Cricket happen.
“At Toyota, mobility is the core of everything we do and through these initiatives we help more people to enjoy cricket, to be active and make contact through sport.”
Tony Singh, Chief Commercial and Global Growth Officer at the ECB, noted: “We are delighted to announce Toyota as our new main partner.
“Toyota will bring its global power to support so many areas of our sport in England and Wales, from top to the bottom of the game. They have hit the ground in this respect, with their involvement in Grassroots initiatives in recent weeks.
“It is crucial that this collaboration will strengthen the basis of our sport. Toyota will help us to introduce more people to Cricket, to support the delivery of our inspiring generation strategy and our goal to become the most inclusive team sport in England and Wales.”
In the test Summer of England she will play a one -time match against Zimbabwe and a TOO against India.
The men then go to Australia for the Ashes, where England has not won since 2011.
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