Cricket West Indies has its partnership with Betway meaning the company will remain the team’s global betting partner through 2022.
As with the previous deal, Betway will be pitched and aired on all Men’s and Women’s International Home Series matches. However, after the extension, the company will also become the official betting partner of the Colonial Medical Insurance Super50 Cup, a tournament of 50 over in the West Indies.
Dominic Warne, CWI Commercial Director welcomed the expanded partnership with Betway, said: CWI is delighted to expand our relationship with Betway as one of our key partners whose support is making a real difference to the development of international and regional cricket in the West Indies.
The partnership shows the appeal of West Indies cricket in terms of media visibility and content and we are pleased that Betway will provide additional support for the women’s game and the Super50 Cup.
In addition to Betways’ expanded partnership, the sports betting company will also continue to support the integrity of the CWIs and player training programs for the duration of the agreement.
Anthony Werkman, Betway CEO, added: Cricket is a hugely popular sport and this deal is the cornerstone of our entry into the game. We are very pleased to be able to extend this deal, which will bring us to many more fans around the world in partnership with one of the most prestigious international teams.
In total, the expanded partnership includes the following three editions of the Colonial Medical Insurance Super50 Cup, along with all of the international men’s and women’s home matches in the ICC Future Tours Programe until the end of 2022.
The partnership builds on Betways’ growth in the world of cricket, with the company also ensuring a global partnership Cricket South Africa earlier this year.
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