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Tata Altroz ​​becomes official partner for the upcoming T20 cricket, Dream11 IPL 2020



New Delhi: Tata Motors said on Monday that its premium hatchback, Altroz, will be an official partner for the upcoming T20 cricket, Dream11 Indian Premier League (IPL) 2020. The Altroz ​​is following the path of its stablemates, the Nexon and the Harrier , both of which have been the tournament’s official partners, during the 2018 and 2019 seasons, respectively, Tata Motors said in a statement.

Vivek Srivatsa, Head of Marketing Passenger Vehicle Business Unit (PVBU), said of the development: “The holidays are off to a good start for us and IPL is nothing short of a festival for the cricket fans across the country. years back with IPL … ”

He went on to say, “At Tata Motors we have always been innovative with consumers in general, whose current need is more pronounced than ever before.”

The company has extensive plans to capture the viewer’s attention that will virtually support their favorite teams, on-air and on digital platforms, Srivatsa added.

“We are confident that we can derive tremendous value from this association and hope to share the joy of watching live cricket with the fans once again,” he said.

IPL Chairman Brijesh Patel said: “Tata Motors has been the official partners since 2018 and our relationship with them continues to grow. Over the past two years we have seen Tata Motors do some great fan activations.”

Patel went on to say, “In this challenging and unprecedented year, I look forward to Tata Altroz ​​embracing technology to further engage IPL fans. We look forward to delivering great value to Tata Motors in 2020 and continuing our partnership. to let grow.”

The IPL 2020 will begin on September 19 and will be played at three venues, located in Dubai, Abu Dhabi and Sharjah, in the United Arab Emirates, over a 50-day period.

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