DENVER What do the No Fly Zone and legalized sports gambling have in common?
With both, the Broncos shouted a blitz.
Sports gambling became legal in Colorado on May 1. Two months later, the Broncos had three sports betting partnerships before their NFL peers even had one. The Broncos joined FanDuel, Betfred USA and BetMGM and took advantage of a market that was poised to explode.
It was another example of the Broncos taking a proactive approach to emerging trends in elite sports.
It’s just kind of like the world right now, said Broncos president and CEO Joe Ellis.
Perhaps the most amazing development in the world of sports gambling had nothing to do with the Broncos. It was the early return of sports gambling in Colorado at a time when the NFL, NBA, NHL and MLB were on hiatus due to the coronavirus pandemic. In May, the first month of gambling, the Colorado revenue department revealed that gamblers had wagered $ 25.6 million. In June, that number grew again to $ 38.1 million, excluding major professional sports.
The top goals in June were table tennis ($ 9.1 million), football ($ 4.1), golf ($ 3.4), MMA ($ 2.1) and tennis ($ 1.3). When the sport made a full return, Colorado sellers were expecting another jump.
It will certainly be nine figures, Monarch Casino sportsbook manager Nick Epstein told The Gazette.
The Broncos certainly had no qualms about an industry that was considered taboo among professional sports teams just years ago. From a gamblers perspective, the BetMGM betting lounge debuting in Empower Field on Mile High is the real eye-catcher. It is the first of its kind in the NFL, a gambling paradise where fans can find live odds, enjoy an adult drink at the full-service bar, or gamble via the BetMGM live app. Find it near sections 111-112.
I’m not sure how I would get people away from table tennis to bet on the Broncos, said Colorado Gambling Director Dan Hartman, laughing. But we were going to try.
They don’t have to turn their arms.
The NFL is the ATM for sports gambling vendors.
I think (the first numbers) really give us a good idea of what the future will look like for sports betting in Colorado, Hartman said.
Also remember that sports gambling debuted in Colorado, with only half a dozen operators offering action. At the end of July, 25 permits had been approved. The combination of countless mobile operators and the return of sports could make for a perfect gambling storm.
The Broncos positioned themselves in front of the storm.
Were on board with it and we keep a close eye on it. I’m not worried that the integrity of the game will be violated in any way, Ellis said. We have good rules and protocols and understanding of our players. If anything ever happened to blame that, I think we were prepared to take action.
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