Leading brand for partner Champions Hockey Leagues Swedish home games
Innovative betting operator CampoBet will become the exclusive sponsor of the Champions Hockey League (CHL) in Sweden for the seasons 2020-21 to 2022-23.
Top Swedish teams participating in the competition are Skellefte AIK, Frjestad Karlstad, Rgle Angelholm, Lulea HF (2014/2015 winners), as well as current champions and four-time winners Frlunda Indians.
As an official sponsor of one of ice hockey’s most watched tournaments, the CampoBet logo will appear on ice rink boards and media backgrounds in Sweden during the televised broadcast of the first eight highly anticipated matches in the cities of Karlstad, Gelholm, Lule and Gothenburg during the Season 2020-21. The brand will also be featured in ads under the ice as Swedish teams advance to the round of 16.
The online sportsbook also gives its customers the chance to win signed souvenirs from Swedish teams, VIP tickets to attend the games and behind-the-scenes passes to select matches for a lucky few.
Recently launched in the territory, CampoBet is a hugely popular continental brand, offering a diverse selection of sports betting events and options.
Boris Chaikin, CEO of the CampoBets platform, said CampoBet’s immersive sportsbook has proven to be a hit with Swedish players since entering the market and sponsorship of the internationally renowned Champions Hockey League tournament will help it continue to do so.
We are delighted to be involved in one of the most famous hockey games and look forward to getting into the highly anticipated games.
Michael Witta, Infront Vice President of Marketing Sales, said Sweden remains one of the most decorated countries in the CHL and its clubs have enjoyed tremendous success in the competition. We are happy if brands like CampoBet can leverage that success and take full advantage of both the domestic and pan-European reach that the CHL enjoys. We are delighted to welcome them to the sponsorship roster.
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