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Lincoln companies prepare for the return of football



LINCOLN, Neb. (KOLN) – It’s the moment many Lincoln companies have been waiting for; football is back. While no fans are allowed in the stadium, companies are hoping that fans will still show off strongly in the downtown area.

For Husker store – Best of Big Red – it has been a stressful year.

That was a very scary time, said CEO Joey Rupp. There was a point when we weren’t sure we could stay open.

Now the return of football seems a step closer to normalcy.

I’m ready for the hustle and bustle down here, Rupp said. I am ready to see all my clients. It was a great relief to finally have an announcement. Even if it’s only 8 games it’s better than none.

Cheyenne Hemphill, the owner of Husker Headquarters, said their twentieth year was one of their worst.

Football season is the whole reason we were here, Hemphill said. Without football, we wouldn’t really have this business. Once you take that away, you will save nearly 100 percent of your sales.

Hemphill said hes hoping that football fans show up to Lincoln, and that those fans want new Husker gear. Hemphill said:

Well, once we started picking up the schedule and figuring out again if we were going to get it and when we got it expected people to think of us again, come back and shop and get ready for it season .

Their first year had to be big for The Kindler Hotel. They released luxury packages based on Husker Football.

It was disappointing, said Cheryl Deiro, the hotel’s director of sales and marketing. ‘It has certainly been an unusual year with many different circumstances. Not just the hotel industry, certainly all businesses in downtown Lincoln need support.

Now … Deiro said they have received some bookings, and people can enjoy the games from their lounge or patio.

We’ll have our lounge open, Deiro said. We have our new front patio here, our doors open from the inside so they can hear the wildlife. We also have umbrellas and heaters there.

Copyright 2020 KOLN. All rights reserved.

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