USA Cricket today launched its first-ever strategic plan outlining the actions and initiatives to be taken through the end of 2023. The USA Cricket Foundational Plan articulates a long-term vision for cricket to be established as a leading sport in the United States and USA Cricket to become a Full Member of the ICC by 2030.
The launch of this basic plan is the culmination of a long but important work that is now setting the roadmap for the development of the sport in the United States in the coming years, said Paraag Marathe, president of American cricket.On behalf of the entire Board of Directors, we are extremely proud to present this plan to the entire cricket community across the country and look forward to working with them to fulfill its commitments.
The focus for the Fundamental Plan changesBuilding a platform for American cricket, identifying the need for progress on five key strategic objectives: growing engagement; increasing the participation level; improving the performance of the US national teams; operating sustainably; and building trust in the local cricket community.
A short video tutorial explaining how the Basic Plan is put together and what it aims to achieve, as explained byIain Higgins, Chief Executive of American Cricket, can be viewed below.
Ajith Bhaskar, Chairman of the USA Cricket Strategy Committee, added: We would like to thank everyone who contributed to the development of this Fundamental Plan. In it, the Council has indicated where it wants to deploy its resources and confirmed the values it will place at the center of its future decision-making. It then identifies and prioritizes 60 key actions that we plan to implement across USA Crickets’ various businesses by the end of 2023, marked by a timeline that guides us through the life of the plan.
Marathe decided,As the Foundational Plan explains, many of the underlying initiatives that have been identified have yet to be developed, and that reflects the embryonic development phase of USA Crickets. We have been encouraged by the great progress we have been able to make in a number of different areas despite the obvious challenges of our time, and we expect our growth to accelerate now that the direction of the organization has been very clearly set. We look forward to providing regular updates over the next three years on the progress of the Basic Plan and working with the entire cricket community on its implementation.
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