Tire Major CEAT, has joined Jamshedpur FC as the official tire partner for the Indian Super League 2020-21. The association is CEAT’s first partnership with an Indian football team, having forged alliances with several of the top sports brands including Torino Football Club in Italy, Indian Premier League (IPL) and Ultimate Table Tennis.
Jamshedpur FC with its strong following and an ever-growing fan base, offers CEAT the opportunity to gain greater visibility for its brand across the country. This association with one of the growing football leagues; ISL allows us to connect with the big fan following this growing sport, especially the youth of India, said Amit Tolani, CMO CEAT Limited of the association with Jamshedpur FC.
CEAT is one of the top brands of India that has been associated with several global top sports brands such as Torino FC in Italy and the IPL. We are delighted to welcome them to the world of Indian football and look forward to a long and fruitful partnership with them, said Jamshedpur FC CEO Mukul Choudhari.
CEAT, the flagship company of RPG Enterprises, was founded in 1958. Today, the tire manufacturer has a strong presence in the country and in world markets. The company produces more than 15 million tires per year, offers the widest range of tires for all segments and produces world-class radials for heavy trucks and buses, light commercial vehicles, earth-moving machines, forklifts, tractors, trailers, cars, motorcycles and scooters and auto rickshaws .
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