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Cricket Australia tells BCCI about advertising campaigns

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In a recent turn of events, the Board of Control for Cricket in India [BCCI] has received a long list of guidelines from their Cricket Australia counterparts regarding the latter’s players used for promotional campaigns from brands attracted as sponsors for the 14th season of the Indian Premier League [IPL]

Whether it’s the guidelines regarding specific products or the use of centrally contracted Australian players, the list has been thoroughly compiled by Cricket Australia.

The BCCI has accepted the guidelines and has sent an email to each of the eight franchises notifying them.

“Cricket Australia has imposed the following restrictions on the use of Australian players by franchisees in advertising and / or promotional material: in any specific advertising or promotional activity involving an Australian player (in any medium including TV, radio, press, outside, internet, of sales or on-pack advertising), each franchisee may only use: (a) no more than 1 player who has a central contract with Cricket Australia; and / or; (b) no more than 1 Australian player from the same Australian state; and (c) no more than 1 Australian player from the same Big Bash team… ”reads the email as quoted by Times Now.

As an example, subject to the rest of these Player Rules, Player ID Guidelines and Player Contract, a franchisee may use three Australian players in promotional material as long as no more than one has a central contract and all three are from from different States and Big Bash teams, ”it added.

Cricket Australia, BCCI
David-Warner-and-Glenn-Maxwell (IPLT20, com)

According to CricBuzz, some of the franchises are reportedly being criticized by BCCI for accepting Cricket Australia’s terms.

“That’s not a big deal, because alcohol, gambling and tobacco branding does not occur in India anyway, but the BCCI should not accept such conditions in principle,” said a franchisee.

Clearly, the CA has issued such guidelines to ensure there is no conflict of interest with its sponsors at home. For example, the Big Bash League is sponsored by fast food giant KFC. When several Australian players are involved in a campaign for another food brand, a conflict arises between them and KFC.

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