“It won’t surprise you that Google is the dominant force in web and mobile search,” wrote a Forbes columnist. “But it may be that about two-thirds of Google searches never leave the search results page.” That is, searchers get what they’re looking for without leaving Google. I can. These are called “no clicks” or “zero clicks” searches. The percentage depends a bit on the device, region, and the exact definition of “no clicks,” but it’s clear that Google holds the majority of searchers within that domain.
Search expert Rand Fishkin, who put together much of this data, believes that the percentage of click-free searches will continue to grow … Google is trying to provide the information searchers need on their search results pages. Is increasing more and more. For example, if you type “w” and then click “Weather”, Google will provide a large amount of weather data about your location at the top of the results. Hourly and daily weather forecasts in addition to the current status. Most users will find what they need without having to click through to the source of the data, weather.com …
Clickless results seem like a win to the user, but most of the time. The loser is the website where Google found the information, if any. As Fishkin explains, users who may have been protracted, consumed other content, subscribed, bought something, or created ad impressions are now on the Web. I can’t access the site. They note that many searches don’t cause clicks because searchers refine their queries and use links like “related searches.” It also points out that users can interact directly with the business without clicking. For example, a customer who displays the address and opening hours of a local store can access the store without a click.
In addition to the effort savings, an additional factor in ensuring that click-free searches are maintained is the surge in smart speaker usage. If you ask the Google Assistant or Alexa, you don’t need multiple options to get the information. You want an answer. Google expects to continue to use and extend non-click results.
Without legislative or regulatory intervention, there is no reason to compromise the user experience.
What Are The Main Benefits Of Comparing Car Insurance Quotes Online
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