Twitter tests the use of agree and disagree buttons like Reddit as a way to emphasize more interesting and relevant replies in longer conversation threads. The company announced this afternoon that it would add a button for or against the reply, or launch what is called a “small research experiment” that would completely replace the “like” button. The agree and disagree buttons may be up and down arrows, or the thumb-up and thumb-down buttons.
Also, in one group of testers, users can still see the Like button (red heart), but next to it. In this group, votes in favor will be counted as “likes,” Twitter said.
Twitter has told TechCrunch that these options will only appear in the Twitter iOS app for a few testers, and that user votes will not be published.
The company also said it is not currently using this voting information to rank replies. (However, if such a system is published, it can certainly change.)
The goal of this test is to allow Twitter to learn the types of replies that users find most relevant during a conversation. This is what Twitter has been studying for some time. According to Twitter user researcher Cody Elam, past research has shown that users tend to believe that informative, supportive, positive, and entertaining replies are the “best” type of replies. However, some of the best replies do not surface immediately. It’s a problem that Twitter wants to be able to address with its positive and negative votes.
Today we have started an experiment to vote in the reply. This is a way to provide feedback on the most relevant replies.
How did research and research lead us here? https://t.co/hvmNuXvs9S
— Cody Elam (@codyelam) July 21, 2021
According to Elam, this feature allows users to personally comment on the quality of their replies without being publicly ashamed of others. Over time, this data may help Twitter improve its conversation ranking system.
When Twitter actually ranks replies based on this information, it makes it easier and more enjoyable to read longer Twitter threads, such as following viral tweets. However, it can also help to better introduce replies that add useful, interesting, or simply interesting things to the conversation while imposing trolling remarks on the thread.
Today, Twitter allows users to manually hide conversation-damaging replies by placing them behind extra clicks. Perhaps in time, you could do the same for replies that received too many negative votes, like Reddit. However, for clarity, these types of features are not currently tested.
This isn’t the first time Twitter has shown interest in other types of engagement buttons than “likes” and “retweets.” For example, earlier this year, Twitter was found investigating users for interest in a wide range of emoji style reactions, similar to what is seen on Facebook. The feature seems to have been developed since then.
In the same survey, in addition to the emoji response, we also asked how users feel about the yes and no vote buttons.
According to Twitter, the tests are only being rolled out to a small group of iOS.
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