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Creators can now charge for content on Tumblr




Tumblr app logo photo displayed on tablet screen in July 2019: Martin Bureau (Getty Images)

The Wall Street Journal first reported Wednesday that Tumblr is introducing new paid subscription tools for artists, writers, bloggers and other creators, following the leadership of virtually all competitors.

Once a large blog site is in a difficult time. In 2018, Tumblr astoundedly misread the room and enforced a total ban on adult content. Tumblrs’ hands were forced after Apple temporarily removed them from the iOS App Store because of child pornography that slipped the moderator’s attention, but the move still resulted in a criticism avalanche. It also alienated a large area of ​​its fan base, its amazing number was solely for pornography in the first place. The then-owner, Verizon, sold Tumblr to owner Automattic Inc. for less than $ 3 million in 2019 (the telecommunications giant initially paid over $ 1.1 billion). In the aftermath, the porn filter continued to infuriate the rest of the users by collectively flagging non-porn content, and many holdout communities collapsed. Between 2018 and 2019, Tumblr could have lost up to one-third of its traffic.

Basically it may be forgiven for forgetting the existence of Tumblr. But more than the flicker of life remains. TechCrunch reports that with SimilarWeb data, there are 310-377 million pageviews each month, and Tumblr refused to share monthly active user statistics with the site, but per day. Claimed to have 11 million posts and 500 million blogs. So take the opportunity for Tumblr to catch up with rival platforms (Facebook, Patreon, Substack, Twitter, and even Pinterest) that allow content creators to monetize their work or rush to do so. It’s not surprising to be there.

According to the Journal, Tumblr began testing Post + features on Wednesday. This allows some users to charge their followers $ 3.99, $ 5.99, or $ 9.99 per month for access to premium content. Tumblr is cut by 5%.

Lance Willett, Chief Technology Officer of Tumblrs, told the journal that more than 48% of Tumblr users belong to Gen Z. This is rapidly raising the expectation that hardships in content mining will bring some financial rewards. Tumblr artists, writers, musicians, and other creators can monetize their fan base by switching to rival sites or instructing their followers to pay access to private feeds via a third party such as Venmo. I already have enough ways to do it. Just do it in-house.

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When Tumblr first went on sale, Willett told the paper that the product was in perfect harmony with the millennial curation of creation, a kind of mood board. … when we saw the younger generation and tried to figure out what their hooks were, we decided to make Post +. Because it pushes boundaries and follows their actions that they have already taken.

Tumblrs Post + pushes the boundaries of what is considered money-making content on the Internet, not just professionals, but also those with more than 10,000 followers. A Tumblr spokeswoman told TechCrunch that you can build a community of supporters and create content while being rewarded with Post +.

To be honest, this makes sense. The main question is why Tumblr didn’t do this so quickly. For example, before many communities fled to green meadows in one or more ways. In any case, Tumblr told the journal that it hopes that by the fall of 2021, all users will be able to charge for content.




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