Tumblr has launched PostPlus, designed to allow creators to make money with exclusive content.
Tumblr will debut its first monthly subscription service with Gen Z in mind. Post Plus is a new paid feature that allows content creators to charge their followers a monthly subscription to access exclusive content.
A Tumblr spokeswoman said, “Post + is the only place where you can find support from the community built by Gen Z creators on the same platform.”
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Tumblr creators can charge $ 4, $ 6, or $ 10 per month for exclusive content, but free content goes nowhere. Post Plus subscribers can appreciate, comment, reblog Plus Posts and get alerts when their favorite creators post new Post Plus videos, images and more. Users can also share feedback on PostPlus features.
Microblogging sites are the latest platform to make subscription tools available to help creators make money. This year, both Twitter and Facebook launched a service that allows them to publish subscription newsletters.
Post Plus launches on Wednesday beta on. However, the only way Tumblr users can view Post Plus content is to follow the content creators who are part of the test group.
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