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Google adds context to search results

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Google announced Thursday that it will roll out a new feature called “About This Results Panel.” This provides the user with more context about the search results and helps them find the most useful information.

Importance: This update gives everyday users a better understanding of how Google’s search algorithms work.

Details: Starting this week in the United States, users will see a small button, like three horizontal dots, to the right of almost all search results. Click to display a pop-up with additional information.

[この結果について]The panel provides information about some of the most important factors that Google uses to answer your queries. Some factors include matching keywords, related terms, and local relevance. This includes the language you are using and where to perform the search.

Okay. However, Google acknowledges that there may be risks associated with increasing the transparency of search results. The main thing is that a malicious person uses the information to better game the search algorithm.

“This is one of the reasons why we can’t publish all the information about how search works in this panel,” said Elizabeth Stacker, product manager for Google Search. “We will definitely have that concern.” Still, Tucker says that what is being promoted is not super-secret. “I think a lot of very technical people already know this level of explanation,” she said.

Next Steps: This update will be rolled out in the US starting this week and will be rolled out globally in the future.

Sources

1/ https://Google.com/

2/ https://www.axios.com/google-results-more-context-7f85b20c-27b4-40b4-8439-92506dc70586.html

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