Following in the footsteps of the ancient Greeks, the father of democracy, we are now witnessing the emergence of a new type of democracy, investment democracy.
With the increasing impact of small retail investors on the market, new technologies are disrupting the status quo of financial markets once owned by the corporate elite.
The digital turmoil caused by this new generation of investors, made possible by seamless financial markets platforms and mobile devices, is already enjoying great benefits.
This is an exciting political change due to stealth, where citizens can now hear their voices directly, challenging the elite and influencing their leaders. Decisions can be made collectively by global citizens-and people have powerful new tools for exercising their will.
This month, capital.com, one of Europe’s fastest growing trading and investment platforms, launched a commission-free stock trading product. I invested in this company and supported them. Because technology speaks to people who are otherwise unheard of, allowing them to express their opinions by trading and having a direct impact on the market.
Indeed, making transactions accessible to the general public at home through mobile technology is a major social advance and can serve as a force of equality.
Greater access to these platforms requires stricter protection mechanisms and educational efforts, but the benefits need to be maximized, especially in risk management.
People need to understand risk and should not base their transactions on financial futures without mastering basic skills. Society naturally demands this for new, risky relationships. The trading platform is obliged to provide this education to ensure that this new technology is used for the public good.
Capital.com takes this obligation one step further by shifting the business burden from traders. Instead of grabbing a trader’s profit margin with commissions, the business is structured to prosper from building other financial products instead.
Profit is beyond the individual. Society is enjoying the benefits of this change. For example, Tesla and NIO are two stocks that caught the attention of early investors in favor of the idea of a car without emissions.
As public interest in environmental issues grows, changes are required all at once. Still, for many of the financial company’s elite, this was seen as a nave effort until the reputation of these companies soared. This kind of amplified altruism demonstrates its power against both market shifts and support.
As a direct result, car companies are now competing to create the latest emissions-free innovations, and we’re seeing traditional cars being driven to demolition yard.
Beyond traditional financial indicators, this new impetus has a concrete and positive impact on society. Investment democracy heralds a new social order in which the general public can hear them and we can work together to solve world problems.
This ability to listen to one’s opinion without fear of reprimand in a landscape of political hardship is invaluable and will continue to drive such innovations in financial technology, bringing great benefits to all.
About the author: Viktor Prokopenya, London-based FinTech investor and founder of VP Capital
Viktoris, a serial IT entrepreneur and investor, founder of investment firm VP Capital, focuses on fintech and blockchain companies, as well as artificial intelligence and computer vision specialists such as Banuba and Facemetrics. Trained lawyers, computer scientists, PhD business managers, Viktoris are passionate about cutting-edge, innovative technology. He founded many technology businesses, grew them successfully, and then sold them.
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