Mark Zuckerberg calls mixed reality the Holy Grail.
One-fifth of his fiefdom’s more than 10,000 employees work in Facebook’s Reality Labs department. And when it comes to consumer virtual reality hardware, its Oculus line is the category leader. Nielsen’s now obsolete gaming group SuperData predicted that Oculus Quest 2 will account for 87% of all VR headset sales in 2021.
The only problem?
According to a June 2021 Morning Brew-Harris Poll survey, US consumers prefer to buy AR / VR hardware from Apple, Google, Samsung, Amazon, or Microsoft before buying from FB. And it’s not particularly close:
Of these companies, Apple, Samsung, and Microsoft are working on consumer AR / VR devices. LG, PlayStation and its parents Sony, HTC, Vuzix and many other competitors are playing here.
Facebook’s virtual reality headset has its own recognizable standalone brand on Oculus, but last year the company made a series of moves demonstrating consumers’ desire to see the hardware as part of the FB family. did.
Last August, it was announced that Oculus users would eventually need a Facebook account to use their device. In the same month, the company changed its mixed reality brand from Oculus to Facebook Reality Labs, but retained the Oculus brand as a product. name.
Clearly placing Oculus under the umbrella of Facbook can backfire. Consumers have shown a strong preference for Apple’s AR / VR devices over FB, with 35% choosing Apple as their first choice, compared to just 5% for Facebook, according to Morning Brew-Harris Poll data. Listed. And more common brand trust surveys consistently show that consumers trust Apple more.
FB nightmare? Apple CEO Tim Cook also seems to think AR and VR are the next big thing, and his company is a favorite of future product runaways in this area. If Apple understands how to ship a good device … Apple can do its best to overtake Facebook’s Oculus.DM
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