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Google Doodle pays tribute to Sweden’s DJ Avicii during Suicide Prevention Week




Google Doodle celebrates the life and heritage of Avicii, an innovator of electronic dance music.


Swedish songwriter and producer Avicii was a pioneer and innovator in the world of electronic dance music. During his short career, he redefined the dance-pop scene by mixing electronic music with many different musical genres.

Born in Tim Bergling, Avicii had millions of fans and ordered a six-digit salary to spin world-class hits such as Levels and Wake Me Up at music festivals around the world. However, success and touring pressure weighed on young musicians, stressing his lifelong mental health struggle before he died in 2018 at the age of 28.

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To celebrate his life and his musical heritage and raise awareness about suicide and mental health, Google dedicates an animated Doodle on Wednesday, his 32nd birthday. Doodle sketches the moments of Avicii’s life while serenading us with the music of his blockbuster Wake Me Up.

His life celebration also takes place during National Suicide Prevention Week, an annual campaign aimed at raising awareness of suicide and fostering an open dialogue on mental health.

According to the World Health Organization, more than 700,000 people die each year, or one in 40 seconds, from suicide. According to the US Department of Health and Human Services, suicide is the second leading cause of death in people aged 15 to 24 years in the United States.

After Avicii’s suicide, his family founded the Timberg Ring Foundation to raise awareness of young people’s mental health and combat stigma. Google talked about mental health with Avicii’s father, Klas Bergling, and his son.

Bergling described his son as “a kind and open person full of energy, stubbornness and integrity.” And while Avicii wasn’t prepared for the fame he was exposed to, Bergling said his son was humble, treating people with kindness and respect.

Mr Bergling said he and his wife laid the foundation for honoring his son by helping others suffering from mental health problems. The Foundation’s goals include reducing youth suicide rates and removing the stigma that surrounds them.

“It can be difficult to talk about, but that’s what we have to do-talk about it,” he said. “Simple things like asking a question can greatly help someone heal, and if you see someone moving in the wrong direction, you encourage them to seek support. You should do or help.

“I truly believe that small things like smiles, short notes, etc. are of great significance to those who are sad,” he said. “It can be difficult to know what to do, and you often feel that whatever you do isn’t enough, but some words are often very helpful.”

If you are suffering from negative thoughts, self-harm, or suicidal ideation, here are 13 suicide and crisis intervention hotlines.

You can also call the following numbers:

USA: The National Suicide Prevention Lifeline can be reached at 1-800-273-8255. United Kingdom: Samaritans can be reached at 116123. AU: Lifelines can be reached at 13 1114.




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