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Yahoo partners with designers Christian Cowan and Rebecca Minkoff to innovate Fall ’21 New York Fashion Week

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NEW YORK-(BUSINESSWIRE)-Yahoo, one of the world’s leading media and technology companies, is proud to return as an official innovation partner for IMG New York Fashion Week: Show 2021. This fall season, Yahoo will expand the consumer experience with the future of fashion and an exciting slate of cutting-edge technology experiences featuring leading designers Christian Cowan and Rebecca Minkoff.

Today, designers’ stunning presentations are made possible through Yahoo’s highly immersive and visionary experience, providing consumers with a new and unique portal to the artist’s collection and creative process. .. Taking on the challenge of displaying digital content at physical events, Yahoo Technology has amplified the season by bringing beloved designers and their NYFW experience to fashion lovers’ homes around the world.

Jo Lambert will return to NYFW this fall in partnership with great designers such as Rebecca Minkoff and Christian Cowan, who trust cutting-edge technology to rethink the future of fashion through Yahoo’s creative vision and innovative consumer experience. I was particularly excited. Yahoo consumer manager. These dynamic collaborations show what is possible as consumer journeys continue to evolve, and Yahoo’s commitment to curating personal and customizable products that immerse viewers in what they love. It speaks of commitment and success.

Traditionally it’s designer clothing to walk on the runway, but Yahoo discovers future formats by teleporting Christian Cowan to the center of the stage as a photoreal hologram via a series of easily accessible QR codes. A personal experience with the designer that will continue to create and allow fans to see up close. Yahoo’s technology brings Cowan directly to the press, VIP, and his consumers through a series of touchpoints. This includes always exciting NYFW presentations (today debuting in a surprise moment from the runway) and the rollout of the in-store collection in early 2022. Experience pushes the boundaries of digital shopability and explores how AR content strengthens the relationship between designers and their consumers.

Christian Cowan said it was a dream to be able to work with Yahoo in this way. It’s really special to be able to get all your followers at home intimately involved in collections and runway shows. And allowing our customers a more detailed description of the work they are getting adds a great deal to the retail experience.

Yahoo, along with designer Rebecca Minkoff, is rethinking NYFW in the Metaverse with the first kind of immersive NFT galleries and sales to raise money to support women’s businesses. Through its Gen Z platform, Yahoo has created a state-of-the-art experience like an AR museum that allows buyers to experience NFT auctions. Passionate consumers want to be more involved and trade with growing trends through the sale of photo NFTs and digital clothing. .. The live gallery, which debuts today, allows buyers and NYFW participants to experience NFT auctions simultaneously in the virtual and real world.

It was a great experience to develop the partnership with Yahoo for the NYFW season in the fall of 21. Rebecca Minkoff is breaking the barriers between fashion and art by bringing the first immersive consumer NFT experience to market on a global scale. Both the Yahoo and Rebecca Minkoff brands have unique advantages in the industry and continue to focus on improving the consumer experience and advancing fashion into the future through advances in technology and connectivity.

OpenSea hosts an NFT sale, all of which will go to grants to women-owned companies affected by the pandemic in New York. Female Founder Collective (501c3) manages grants to support these highly needed businesses. All proceeds from the resale of NFTs will continue to benefit the group of female founders.

The rise of Yahoo’s innovations in an era of increasing connectivity and real-time interactive content is passionate about technology. Touching the world of fashion, pandemics are increasing the desire for a combination of both digital and physical engagement. Yahoo’s industry-leading technology helps rethink consumer travel by immersing viewers in what they love, deepening their connections, and showing what’s possible in fashion and retail. ..

For more information and to interact with these experiences, visit the Yahoo + Christian Cowan Hub (here) and the Yahoo + Rebecca Minkoff Immersive NFT Experience (here). Follow @Yahoo on Facebook, Instagram, Twitter and TikTok to stay up to date on NYFW throughout the week.

About Yahoo

Yahoo is a global media and technology company that connects people with passion. We reach nearly 900 million people around the world and energize their day with trusted products, content and technology, from finance and sports to shopping, games and news. It provides partners with a full-stack platform to help businesses grow and drive more meaningful connections across advertising, search and media. For more information, please visit yahooinc.com.

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