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OK Google: Use Virtual Assistant to Collect Psychology and Behavioral Research Data

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The growing popularity of voice-controlled virtual assistants such as Amazon’s Alexa and Google Assistant should be seen as a new medium for psychological and behavioral research. We developed SurveyMate, an extension of the Google Assistant, and conducted two studies to analyze the reliability and validity of the data collected through this media. The first study evaluated validated procrastination and shyness measures, as well as indicators of social desirability in both virtual assistants and online surveys. The results revealed equivalent internal consistency and validity of composition and criteria. In the second study, five social psychological experiments successfully replicated by the Many Labs project were successfully reproduced using a virtual assistant for data collection. Equivalent effects were observed for both smartphone and smart speaker users. Our findings show the applicability of Virtual Assistant in data collection, regardless of the device used. We have identified some limitations, such as data privacy concerns and more socially desirable response trends, but with virtual assistants, participation that is difficult to reach with established data collection methods such as visual impairment and dyslexia. I found out that I can recruit people. Or low education. Due to its wide availability and easily adaptable language settings, this new medium may also be suitable for recruiting samples from non-Western countries. It may also help increase the generalizability of future theories.

Keywords: data collection; virtual assistant.

Sources

1/ https://Google.com/

2/ https://pubmed.ncbi.nlm.nih.gov/34508287/%3Futm_source%3DFeedFetcher%26utm_medium%3Drss%26utm_campaign%3DNone%26utm_content%3D07CtbdaLPC_SnCXlMxhfGON5R6wOCF9ywamfPKwDOUJ%26fc%3DNone%26ff%3D20210911182543%26v%3D2.14.5

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