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Carriers will increase iPhone 13 sales, but transactions won’t last forever

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According to industry commentators, competition between carriers will drive sales of the iPhone 13 through aggressive transactions, but iPhone subsidies will end at some point.

Carriers have played an important role in driving demand for the iPhone, thanks to competing for market share …

The WSJ reports.

iPhone sales have been booming since it was launched last year and since it launched a model with ultra-fast 5G cellular capabilities.

Verizon, AT & T, and T-Mobile have provided huge grants over the past year to retain customers, reduce the cost of buying new iPhones, and allow users to upgrade to 5G services. […]

Carriers have more than doubled their incentive spending over the past three quarters in the last three quarters, according to estimates by BayStreet Research, which tracks device sales. According to consulting firm data, the average customer enjoyed a profit of about $ 200 compared to about $ 100 in the previous year.

The advertised deals were spectacular, offering new devices to customers without spending money, and offering small monthly payments for months. Recently, AT & T offered up to $ 700 in credits for new iPhone Pro transactions, costing $ 8.31 per month for the next three years. […]

When Apple is preparing to unveil its new 5G-enabled iPhone on Tuesday, the big problem is how long that expensive battle between carriers for its customers will continue to drive iPhone sales.

Many feel that the cost of these incentives is too high to be sustainable and it is time for careers to cut. This may reduce the demand for the iPhone.

But the iPhone 13 cycle looks safe.

When asked by analysts in August whether AT & T could curb subsidy spending, Chief Financial Officer Pascal Desroches said the company was pleased with the results. He said the offers we offer are competitive and very beneficial to us. Therefore, for the time being, that change will not be seen.

This year’s iPhone lineup will be unveiled at tomorrow’s Apple event, but of course we’ll give you more details.

FTC: We use affiliate links for earning cars. more.

Check out 9to5Mac on YouTube for Apple news.

Sources

1/ https://Google.com/

2/ https://9to5mac.com/2021/09/13/carriers-will-drive-iphone-13-sales/

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