Connect with us

Tech

Creative advertising technology is at the forefront of the revolution and VCs need to be careful – TechCrunch

Published

on

 


Casey Saran, a veteran of advertising technology who set the time for the Google and Magnite project (now Magnite), is co-founder and CEO of Spaceback.

2021 was a good year for advertising technology investors. Ratings are skyrocketing, Wall Street is happy, and exits are frequent and satisfying. It’s a great opportunity to double and invest in digital creative advertising technology, an area that has been largely ignored but is ready for a major turnaround in the coming years.

please think about it. When was the last time you saw a large advertising technology funding round that turned the message itself that people actually see every day into real advertising? I argue that this is the perfect time.

Adtech start-ups that understand how to adapt ads that can interact with remote controls, synchronized smartphones, or voice commands can theoretically create game changers.

Here are five reasons why venture capital should consider increasing investment in ad tech startups to build the next generation of creative tools:

Creative technology is far from saturated

Think about how much you’ve spent over 15 years on digital advertising mechanics such as targeting, delivery, measurement, and validation. Not to mention the signs spent helping brands track the interaction of customer data with the marketing cloud, DMP and CDP.

Still, on the one hand, you can count the number of creative-centric advertising technology companies. This means there is plenty of room for innovation and early leaders. VideoAmp, which helps brands create ads on various social platforms, raised $ 75 million earlier this year. Given how fast platforms like TikTok and Snap are growing, that’s not the last.

Digital advertising targeting is under pressure

Today, advertising needs to do more work. During the regulation, the abolition of cookies, and the lockdown of data collection by Apple, there is a growing interest in content-targeted advertising, including funding such as GumGum and funding companies such as InfoSum.

However, the digital advertising ecosystem cannot be achieved simply by using a wider range of data processing technologies instead of “retargeting”. The media really wants a creative resurgence that can only be caused by scalable technology. The recent funding for creative testing startup Marpipe has begun, but we need to focus more on real-world tech-driven ideas and automation.

Sources

1/ https://Google.com/

2/ https://techcrunch.com/2021/09/14/creative-ad-tech-is-on-the-cusp-of-a-revolution-and-vcs-should-take-note/

The mention sources can contact us to remove/changing this article

What Are The Main Benefits Of Comparing Car Insurance Quotes Online

LOS ANGELES, CA / ACCESSWIRE / June 24, 2020, / Compare-autoinsurance.Org has launched a new blog post that presents the main benefits of comparing multiple car insurance quotes. For more info and free online quotes, please visit https://compare-autoinsurance.Org/the-advantages-of-comparing-prices-with-car-insurance-quotes-online/ The modern society has numerous technological advantages. One important advantage is the speed at which information is sent and received. With the help of the internet, the shopping habits of many persons have drastically changed. The car insurance industry hasn't remained untouched by these changes. On the internet, drivers can compare insurance prices and find out which sellers have the best offers. View photos The advantages of comparing online car insurance quotes are the following: Online quotes can be obtained from anywhere and at any time. Unlike physical insurance agencies, websites don't have a specific schedule and they are available at any time. Drivers that have busy working schedules, can compare quotes from anywhere and at any time, even at midnight. Multiple choices. Almost all insurance providers, no matter if they are well-known brands or just local insurers, have an online presence. Online quotes will allow policyholders the chance to discover multiple insurance companies and check their prices. Drivers are no longer required to get quotes from just a few known insurance companies. Also, local and regional insurers can provide lower insurance rates for the same services. Accurate insurance estimates. Online quotes can only be accurate if the customers provide accurate and real info about their car models and driving history. Lying about past driving incidents can make the price estimates to be lower, but when dealing with an insurance company lying to them is useless. Usually, insurance companies will do research about a potential customer before granting him coverage. Online quotes can be sorted easily. Although drivers are recommended to not choose a policy just based on its price, drivers can easily sort quotes by insurance price. Using brokerage websites will allow drivers to get quotes from multiple insurers, thus making the comparison faster and easier. For additional info, money-saving tips, and free car insurance quotes, visit https://compare-autoinsurance.Org/ Compare-autoinsurance.Org is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc. "Online quotes can easily help drivers obtain better car insurance deals. All they have to do is to complete an online form with accurate and real info, then compare prices", said Russell Rabichev, Marketing Director of Internet Marketing Company. CONTACT: Company Name: Internet Marketing CompanyPerson for contact Name: Gurgu CPhone Number: (818) 359-3898Email: [email protected]: https://compare-autoinsurance.Org/ SOURCE: Compare-autoinsurance.Org View source version on accesswire.Com:https://www.Accesswire.Com/595055/What-Are-The-Main-Benefits-Of-Comparing-Car-Insurance-Quotes-Online View photos

ExBUlletin

to request, modification Contact us at Here or [email protected]